Tourism and Venues Marketing Specialist

3 weeks ago

Sydney, Australia NSW Government -Art Gallery of NSW Full time

**Temporary position - up to 12 months with possibility of ongoing**
- **Full-time, 35 hours per week**
- **Sydney CBD - The Domain**
- **Clerk Grade 7/8**
- **Total Salary ($106,025 to $117,363**)**
- **Package up to $126,371 (including superannuation and leave loading)**

**About us**

Established in 1871, the Art Gallery of New South Wales is located in Sydney’s The Domain adjacent to the Royal Botanic Garden and near the Central Business District, the Gallery acknowledges the original custodians of this land - the Gadigal people of the Eora nation.

The Gallery attracts around 1.4 million visitors annually and runs Australia’s largest education program with over 90,000 student and teacher visits per year.

With our expanded campus recent opening the Gallery has a new state-of-the-art building located next to our existing and much-loved building. Providing us with close to double the exhibition space, the expanded Gallery enables us to share more art with more people and provide more family, learning and educational programming for all our audiences.

We are seeking diverse, collaborative, supportive and brilliant individuals to work alongside our existing talent and build on our rich history to create an even more inspiring Gallery for the future.

***

**Our commitment to diversity**

**About the role**

Develop and execute a Tourism and Venues Marketing strategy to support the expanded Art Gallery of New South Wales campus, driving visitation and revenue from international, interstate and intrastate visitors, venue hire and activation of the AGNSW site.

Working within the Marketing and Communications team and reporting to the Marketing Manager, the role will need to work closely with the Learning and Participation team, Visitor Experience team, Research and Insights and the Venues team within the gallery to support development of tourism products and to execute agreed campaigns, events and marketing activity.

Use data and insights to find growth and revenue-driving opportunities, enhanced by extensive understanding or the travel, tourism or venues industries.

For more information about the role, please view the role description and information for applicants or call the nominated contact person listed in the advertisement.

***

**What technical/soft skills you require**

1. Tertiary qualifications in marketing with significant (guideline 5 years+) practical experience Tourism and Venues marketing

2. Demonstrated track record of implementing marketing and communications programs with significant, measurable impact.

3. Demonstrated experience in managing project and campaign budgets and delivering tactics within budget.

4. Previous business development and sales experience desirable.

5. Strong written and oral communication skills

**Targeted questions**
- Please provide an example of how you have developed and implemented a marketing and communications campaign for a specific tourism or venues project or audience segment across several platforms (such as media, social and direct channels, stakeholders, events, etc). Discuss the key outcomes/measurable results. (maximum of 300 words).
- Please share an example of a creative or innovative approach to a tourism and/or venues campaign that you have run in one of your past roles? How did it did it break the mould and what were the results in terms of effectiveness? (maximum of 300 words).

Part of the assessment process may include additional online capability testing, skills testing or work samples in accordance with the new Government Sector Employment Act 2013, therefore, you may be contacted to participate.

**Enquiries

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