Product Marketing Manager

4 weeks ago

Melbourne, Victoria, Australia Amazon Full time

Job Summary

We are seeking a highly analytical and results-oriented Product Marketing Manager to lead go-to-market initiatives in support of Echo product launches and category expansion initiatives.

About the Role

This is a unique opportunity to work in a fast-paced environment where you will be responsible for defining customer needs into business requirements and driving projects to completion.

Key Responsibilities

  • Lead go-to-market strategy and implementation for Echo products in ANZ, from evaluating product concepts to reviewing investment plans with Amazon Devices leadership.
  • Architect the local launch strategy, leading the cross-functional team to deliver a seamless, successful product launch across marketing, onsite CX, distribution channels, and more.
  • Act as customer and product evangelist internally and externally with all associated teams.
  • Measure and analyse existing products for opportunities to innovate and improve, providing additional benefits to customers.
  • Co-own usage and engagement targets; track progress and action plan to achieve goals in regular business reviews.
  • Develop campaigns to test and learn about customer behavior on device; share best practices across categories and regions.

About the Team

Join the team that launched Amazon Echo, Fire TV, and Kindle Devices in Australia. We're working hard, having fun, and making history.

Basic Qualifications

  • 3+ years of professional non-internship marketing experience.
  • Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
  • 2+ years Experience managing multiple, competing priorities simultaneously.
  • 2+ years Experience interpreting data and making business recommendations.

Preferred Qualifications

  • Experience presenting ideas to various levels of an organization to gain support for initiatives.
  • Experience leading go-to-market for consumer software or hardware product launches.
  • Experience communicating results to stakeholders.
  • Experience with customer segmentation, profiling, and targeting.

Amazon's Commitment to Diversity and Inclusion

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.

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