Marketing Workflow Manager

3 weeks ago

Melbourne, Victoria, Australia ANZ Full time
About Us

At ANZ, we're committed to shaping a world where people and communities thrive. Our mission is to improve the financial wellbeing and sustainability of our millions of customers.

About the Role

As a Marketing Workflow Manager, you will be responsible for the holistic planning and prioritization of marketing initiatives across the broader marketing team. You will collaborate closely with the go-to-market (GTM) Campaign Initiative Leads to effectively manage the workflow and prioritization of marketing initiatives at ANZ.

Reporting into the Strategy & Planning Lead, your responsibilities will include streamlining and optimizing marketing processes, as well as assisting with year-round planning. You must possess excellent stakeholder management skills and demonstrate the ability to coordinate personnel and workflows across complex processes.

Key Responsibilities
  • Manage the quarterly campaign prioritization cycle
  • Oversee the workflow, including resource scheduling and campaign/initiative prioritization, for the GTM (Brand & Advertising, DSE and 1:1) teams
  • Streamline and optimize the processes, ensuring that marketing systems are in place to deliver the optimized processes
  • Collaborate with a range of stakeholders (from Heads of Marketing to Campaign Managers) on prioritization of initiatives
  • Coordinate the scope of work for key agencies on a monthly basis
  • Support Procurement with agency retainer contract renewals
  • Ensure well-managed compliance within the function such as Annual Leave, Reward comms, etc.
  • Support the prioritization of initiatives to align to the overarching business and marketing strategies
What We're Looking For
  • Business/Commercial acumen: Proven ability to deliver both commercial results and enhanced customer experiences, acting as a trusted advisor
  • Conceptual Thinking and Customer Experience (CX) Expertise: Strong understanding of CX principles, frameworks, and methodologies
  • Stakeholder Management Skills: Excellent stakeholder management is crucial to the success of this role
  • Strategic Planning and Prioritization: Ability to manage strategic planning across marketing strategy, portfolio strategy, go-to-market strategy, and strategic prioritization
  • Financial and Process Management Experience: Proficiency in managing financials and processes
  • Discovery & Insights: Capability to drive growth through market intelligence, portfolio economics, business implications, and customer insights
  • Agency Management: Experience partnering with B2B and B2C agencies to build effective relationships, manage budgets, and encourage innovation by leveraging best practices from outside ANZ
  • Performance Optimization: Ability to review market execution and activities through analysis and discovery, leading to further optimizations to ensure target delivery. Identifying shortfalls and areas for improvement across GTM elements, including product, promotions, pricing, propositions, creative, media, digital, channel, and sales initiatives
  • Marketing Operations: Experience with marketing systems is highly regarded
Why Join Us?

At ANZ, you'll be part of an organization where the different backgrounds, perspectives, and life experiences of our people are celebrated. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability or access requirement, let us know how we can provide you with additional support.

We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more.

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