Performance Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia LION Digital Full time
Job Overview

LION Digital is a leading global digital agency specializing in eCommerce solutions. Our team of experienced professionals delivers seamless journey-led experiences across multiple touchpoints, maximizing efficiencies and profitability for our clients.

We provide digital services to top brands in Australia and around the globe, including R.M. Williams, Helly Hansen, Nutrition Warehouse, Havaianas, Ledlenser, and OneWorld Collection. We have been recognized as leaders in the eCommerce space, with accolades such as Shopify Plus Digital Marketing Partners, Master Elite Klaviyo Partner, Google Premier Partner, and Deloitte Fast 50 Rising Stars Award.

The Role

The Paid Media Director is a key addition to our Paid Media team, focusing on the tactical development and execution of Search advertising for LION clients.

  • Experience working with social platforms, with good foundational skills and knowledge of driving results for brands.
  • Social media advertising across Meta Business Manager is required.

The ideal candidate will leverage their skills and experience to enhance campaign performance, ensuring optimal ROI through continuous improvements and innovation in the Paid Social channel.

Responsibilities:
  • Execute and refine performance marketing campaigns, focusing on targeted platforms including Meta, Instagram, TikTok, and ideally Pinterest, Twitter, Reddit, etc.
  • Manage detailed aspects of campaign setup, optimization, and analysis, ensuring campaigns meet targeted KPIs and performance benchmarks.
  • Use advanced analytics to track campaign performance, interpret data, and make data-driven decisions for campaign adjustments.
  • Stay ahead of industry trends and updates in performance marketing tools and platforms, applying new techniques and technologies to enhance campaign effectiveness.
Ideal Profile

Requirements:

  • Minimum of 3 years experience in performance marketing, managing budgets $10-$20k+ per month (ideally experience in eCommerce, SaaS, or Marketplaces).
  • Good Knowledge of Meta Business Manager and associated platforms.
  • Ideally Working knowledge in TikTok, Amazon Advertising, Google Ads, and The Trade Desk, demonstrating the ability to effectively manage and optimize campaigns across these channels.
  • Analytical skills, with familiarity in using tools like Google Analytics and SEMrush for data analysis and reporting.
  • Solid communication and interpersonal skills for effective cross-team collaboration.
  • A creative and results-oriented mindset, with a track record of tackling marketing challenges successfully.
What's on Offer?
  • Leadership Role
  • Fantastic work culture
  • Opportunity within a company with a solid track record of performance
  • Estimated salary: $80,000 - $120,000 per annum

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