Marketing Lead

2 days ago

Sydney, Australia University of New South Wales Full time

**Job no**: 528677
**Work type**: Full Time
**Location**: Sydney, NSW
**Categories**: Marketing / Communications, Management
- Employment Type: Full-Time (35-hour week)
- Duration: Continuing Role
- Remuneration: Level 8 from $123k + 17% superannuation and leave loading
- Location: Kensington NSW (Hybrid Flexible Working)

**UNSW are recruiting for 2 positions, a Marketing Lead (B2B) and a Marketing Lead (B2C).**

**About UNSW and the Division of Societal Impact, Equity and Engagement (DSIEE)**

The UNSW mission is to advance Progress for All through transformative education, innovative research and meaningful engagement with people, communities and partners in Australia and around the world.

The UNSW Division of Societal Impact, Equity and Engagement (DSIEE) leads UNSW’s efforts in making positive societal impact, promoting equity and inclusion and driving engagement activities that enhance UNSW’s reputation as a key contributor to society through its research, teaching, and community engagement.

**Why your role matters**

As part of a new transformation mandate across the division, these newly created positions within the Marketing & Digital Experience portfolio will be instrumental in driving UNSW’s global brand reputation and distinctive positioning, which is central to our new 10-year strategy.

UNSW are seeking a Marketing Lead (B2B) and Marketing Lead (B2C) to join the Marketing & Digital Experience portfolio, a team dedicated to enhancing the university’s global brand reputation and supporting the ambitious goals of its "Progress for All" strategic plan. This portfolio drives brand distinctiveness and amplifies UNSW’s globally recognized expertise in societal impact themes through cutting-edge marketing and digital strategies.

With a focus on B2B and B2C audiences, including industry, enterprise, and community partnerships, the Marketing Leads (Societal Impact) will lead strategic brand and marketing initiatives across various channels. This role plays a key part in managing the full marketing funnel to highlight UNSW’s societal impact framework while communicating its unique brand identity.

Responsibilities include overseeing campaigns, tools, and processes that drive the marketing team’s operations, including insights, data analysis, creative asset management, budget optimization, and campaign performance. Collaboration across the university will be essential to ensure the highest standards for marketing initiatives, achieving significant return on investment. This position also ensures accurate messaging and branding for diverse audiences, champions creative excellence, and enhances the effectiveness of both owned and paid marketing channels.

Reporting to the Head of Brand Marketing, the Marketing Leads have no direct reports but will work collaboratively within a cross functional squad and will play a crucial role in advancing UNSW’s mission to make a lasting societal impact.

Specific accountabilities for this role include:

- Lead go-to-market programs for the university with a focus on driving awareness, performance marketing, search, and content performance, to achieve targets aligned to the Societal Impact framework including generating leads and driving engagement with key audiences.
- Lead the successful ideation, implementation, review and optimisation of marketing programs to inspire, and connect with a variety of audiences and their influencers, communicating UNSW brand distinctiveness while amplifying the UNSW Societal Impact framework.
- Develop campaigns to build awareness and generate engagement with the UNSW brand and Societal Impact framework to create cut through for UNSW against the Go8 and broader competitive set.
- Stakeholder management and collaboration to ensure marketing strategy is aligned to the university’s needs and has widespread support. This requires developing effective working relationships with key areas and individuals within UNSW including but not limited to External Engagement, partnership, and precinct teams, as well as working highly collaboratively across the Marketing & Digital Experience Team and the wider Societal Impact, Equity and Engagement leadership team.

**About You**:
You will hold relevant tertiary qualification(s) and relevant substantial experience or an equivalent level of knowledge gained through any combination of education, training and experience alongside
- Demonstrated experience managing marketing programs - ideally inside an experience or knowledge sector like education or professional services.
- Strong experience in implementing paid, owned, earned and shared channel campaigns, managing production across internal teams and with creative agencies and reporting on performance.
- Strong digital marketing experience including understanding of audience segmentation, SEO optimisation and customer lifecycle marketing utilizing enterprise level marketing automation solutions such as Adobe Experience Platform (or equivalent) is essenti

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