Anz Marketing Strategy

7 months ago

Sydney, Australia Adobe Full time

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

The Opportunity

Adobe ANZ is on a growth journey to double the size of our business over the next two years. We seek a Marketing Strategy & Operations Manager to drive high-impact marketing insights that will generate long-term value for Adobe and its customers to support the business growth.

The position will be responsible for localising & implementing best-in-class capabilities around data-driven marketing and strategic insights to optimize marketing strategies, programs, and processes. The role will develop insights to guide senior leaders’ decision-making across the business.

This Strategy and Operations role will lead advancing three significant marketing motions:
Marketing Strategy - Lead the business's marketing strategy development in collaboration with the marketing director and marketing leaders, aligning teams to the same “north star” goals and prioritization.

Marketing Investment - Drive the variable marketing investment plan across GTM segments and marketing channels. Work across teams to reflect the strategy and priorities in investing our variable marketing dollars. Optimize the budget by providing transparency for key spending, and performance data and insights.

Marketing Effectiveness - Inform strategy and investments through a data-driven view of our marketing performance, by aligning marketing to unified metrics and driving consistent marketing performance reviews across pipeline generation, pipeline progression to bookings motions.

What You'll Do

Planning and Strategy

Partner with Marketing Director to lead marketing strategy (annually + quarterly) across GTM segment, including variable budgets and performance insights that lead to innovative approaches.

Collaborate with Campaign Marketing, Field Marketing and business leaders to develop a marketing plan based on customer and business insights, is data-based and will deliver the goals.

Derive insights from our data-driven operating model, competitive intelligence, and marketing trends to evolve our long-term strategy and bring a POV on new marketing capabilities that need to be built to grow.

Budget Management

Evolve the marketing investment framework. Articulate the case for investment decisions and trade-offs across priorities to drive the current business and future growth.

Develop and implement frameworks and tools for budgeting and decision-making that balances priorities across GTM segments and the portfolio of solutions.

Overall budget management ensuring that the team manages to plan.

Business Performance Management

Develop operating models (process, tools, metrics) to increase marketing effectiveness and business performance.

Full ownership of the marketing performance management system, including Annual Planning, Quarterly Business Reviews, Bi-Weekly Performance Reviews, etc.

Provide business insights and use analytics to ensure cross-functional alignment and execution.

Preempt and tackle problems on critical operational issues (clearing roadblocks to “get things done”) and opportunities.

What you need to succeed

BS/BA with 8+ years tech, marketing strategist or field marketing experience.

Outstanding team leadership and cross-functional influencing skills.

Experience in planning, budgeting, and strategy (in marketing planning specifically is a plus)

Analytical, data-driven approach that can rapidly assess a business problem, structure, evaluate options, and implement solutions.

Exceptional written and spoken communicator, structured problem solver, resourceful, and persistent.

Articulate the rationale for decision and decision-making in a way that is clearly understood and instills confidence in the strategy.

Ability to quickly deliver executive-level presentations and communications, enabling us to align on innovative ways and act on them effectively.

Experience with one or more data visualization tools such as Tableau, Excel, Power BI, etc.

Proven track-record in fast paced environments.

Adobe Australia acknowledges Traditional Custodians of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past, present and emerging.

Adobe is proud to be an Equal Employment Opportunity

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