Anz Field Marketing Manager
3 months ago
At Qualtrics, we create software that the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform. We are the creators and stewards of the Experience Management category serving over 18,000 clients globally. Building a category takes grit, determination, and an appreciation for the unconventional—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set ambitious goals and move fast to achieve them. Strategic risks are encouraged, and complex problems are solved by collaborating and iterating until the best solution comes to light. You won’t have to look to find growth opportunities— they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
**ANZ Field Marketing Manager**
**Why We Have This Role**
Qualtrics continues to grow the field of Experience Management, bringing insights and actions to customers across the globe. To support our mission, we’re looking for someone who can take ownership of the ANZ, develop a strong marketing strategy, and execute a plan with unique experiences and field events that drive demand and revenue. This marketer will closely partner with marketing counterparts as well as the regional enterprise sales team and sales development representatives on field events and account-based marketing initiatives to create a steady stream of pipeline across multiple product lines and industries.
**How You’ll Find Success**
- As an individual contributor, self-motivation, with the ability to work autonomously and communicate across teams, is key to finding success
- Must have strategic acumen and execution skills, and a deep understanding of personalization, creating memorable experiences through events, demand generation, and revenue attribution.
- Strong attention to detail, project management and organization skills with the ability to independently manage multiple initiatives at once
- Innovative; ability to bring new ideas and provide fresh perspectives on current field processes
- Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
- Exceptional stakeholder management and interpersonal skills required.
**How You’ll Grow**
By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.
- As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
- You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
- Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue for the ANZ region.
- We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.
**Things You’ll Do**
- Own planning, strategic vision and execution of ANZ regional field marketing plans that create new opportunities, build executive relationships, and impact revenue growth
- Strong understanding, experience and passion of events (online and offline), demand generation, partner marketing, abm and revenue attribution.
- Think creatively and generate ideas to build robust, unique 1:1 and 1:Few events
- Partner with fellow field and ABM marketers, as well as sales and broader marketing counterparts to develop and deliver high-touch marketing programs that support multiple products, industries and customers
- Create, execute, monitor a comprehensive follow-up strategy for each campaign and event
- Support the ANZ sales leads on logistics and execution for virtual and in-person event programs such as roundtables, meetups, workshops, executive dinners, etc.
- Work cross-functionally with SDRs, sales, product, growth and digital marketing, customer success and many others to execute region-specific marketing plans
- Work with Marketing and Revenue Ops teams to manage measurement of every program and its impact through Tableau reporting; evaluate event/campaign ROI, ensure department consistency in reporting, and present recommendations for improvement
- Maintain weekly KPI and ROI reporting and dashboards for review across
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