Consumer Marketing Manager

3 months ago

Doncaster, Australia Abbott Laboratories Full time

As a global leader in diabetes care, Abbott is constantly working to deliver the highest quality products and unwavering support to our customers. Abbott Diabetes Care (ADC) is helping people with diabetes enjoy healthier, active lives. Abbott’s new life changing continuous glucose monitoring technology is revolutionising the way people manage their glucose. _

We have an exciting opportunity for a **Consumer Marketing Manager** to join our **Diabetes **business in a diverse, multifaceted role with the opportunity to grow your career. This role is based in **Doncaster, Victoria.**

Reporting to the _Head of Marketing, ANZ_, you will be responsible for developing and implementing world-class consumer marketing plans, strategies and initiatives for the FreeStyle Libre family of products and its digital health tools. You will drive the growth and brand within ANZ via product launches, consumer campaigns, PR, advocacy and key partnerships.

**Main responsibilities are, and not limited to**:

- Spearhead multiple projects in partnership with regional and global stakeholders to implement localised consumer marketing strategies and tactics
- Work in partnership with APAC and Global to define the product launch roadmap for ANZ and drive the launch of new products and service offerings
- Lead the development of consumer positioning and targeting strategies and creative processes including concept testing and messaging across owned, earned, paid and shared channels
- Lead the insights-based decisions with a strong focus on reporting of marketing KPIs to deploy metrics and control measures that allow for a data-driven marketing approach
- Participate in the development and implementation of consumer onboarding and education programs
- Work with Head of Marketing ANZ, to develop annual financial and A&P forecasts for budgeting and planning purposes. Build, deploy and proactively manage relevant parts of the ANZ marketing budget aligned to sources of growth across the consumer lifecycle
- Identify and own key consumer influencer relationships and build programs that will help drive brand awareness and SOV on key social media platforms
- Work collaboratively with PR/PA, Market Access and Commercial to develop best in class PR and advocacy plans and identify a pipeline of case studies
- Own key peak bodies (patient organisations) relationships, and work in partnership to jointly define and drive improved engagement and outcomes for people living with diabetes in Australia
- Act as brand steward for ADC and its offerings in Australia
- Partner with the Area and Global teams to identify, develop, and own appropriate agency and vendor partnerships
- Spot opportunities for the FreeStyle brand to enrich the patient to HCP relationship in meaningful ways

**What you will bring to this role**:

- Post-graduate or tertiary qualifications in Marketing, Business or equivalent
- At least 6+ years of strategic marketing and brand management experience gained at a country, regional or global level for a reputable consumer brand
- Track record of delivering best-in-class consumer marketing strategies and 360 integrated marketing initiatives
- Demonstrated experience across the entire marketing mix including NPD, launches, consumer brand communication, digital, packaging, point of sale and leveraging category and consumer insights
- Ability to build collaborative relationships and engage key stakeholders through integrity and trust
- A high level of emotional intelligence
- Ability to collaborate effectively and build strong relationships
- Advanced knowledge of and experience using Microsoft Office including Excel

**What we offer you**
- Wellness Programs
- Professional and Personal development opportunities
- Being part of an organisation reputed to be a World’s Top Employer recognised for our workplace culture that values healthy living, diversity and equal opportunity

**Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.**

**Abbott is committed to building a diverse workforce that values diversity across gender, age, culture, disability and lifestyle.**

In order to be eligible to work for Abbott in Australia or New Zealand, you must hold current working rights with no restrictions, for the respective country applicable.

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