Head of Performance

3 weeks ago


South Melbourne, Australia Direct Response Media Group Full time

Direct Response Media is Australia and New Zealand’s leading performance marketing agency. We have a proven record for delivering ridiculous growth & results for our clients - Advertising ROI is at the heart of everything we do. We deliver excellence through our market leading technology & our unique neuromarketing framework, along with a focus on world class client service.

We are seeking an experienced full time Head of Performance (Marketing Specialist) for our Digital Department to lead our team of digital marketers.

Salary offered is $130,000pa plus superannuation.

**Responsibilities**:

- Develop, implement, and manage marketing campaigns that promote the products and services of our clients.
- Enhance brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.
- Oversee the management and budgeting of digital marketing campaigns across various channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Drive and optimize key traffic and revenue metrics including CTR, conversions, CPA, and ROI.
- Manage, guide, and train the digital team to reach the company's and clients' goals.
- Analyze and report on performance metrics to leadership and provide strategic plans for improvement and growth.
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
- Collaborate with cross-functional teams to create landing pages and optimize the user experience.
- Manage and optimize the customer journey, utilizing a deep understanding of A/B testing, funnel analysis, and segmentation.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business, or a related field.
- A minimum of 5 years' experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Solid understanding of HTML, CSS, and JavaScript is a bonus.

**Salary**: $120,000.00 - $140,000.00 per year

Schedule:

- 8 hour shift

Work Location: In person


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