Customer Copywriter

2 months ago

Sydney, Australia AMP Full time

Customer Copywriter

If you live in Australia or New Zealand, you've likely heard of AMP. But at a time when society is changing, we are too. We're now a nimbler business with new leadership and thinking.

For us, these are exciting times. There's a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

**Help people create their tomorrow, while you create yours**

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we've been doing it for over 170 years.

If we do our job well, we genuinely add to the prosperity of our country and its people.

**How you'll make an impact**

The Marketing team takes a strategic approach to marketing aligned to AMP's segment strategy and is responsible for the development and delivery of all marketing campaigns, collateral, customer engagement activity, data analysis, insights and digital.

As the Customer Copywriter you will craft the right communications for the relevant channel based on the needs of the business for the customer. This is an exciting in-house opportunity for a craft and customer obsessed copywriter. You must be able to understand complex financial products and translate technical and product information into easy to understand customer friendly copy. You thrive on creativity, turning complex ideas into clear, persuasive messages that resonate. You're not just writing; you're connecting, convincing, and converting. You're more than a writer; you're a strategic thinker. You can collaborate with cross-functional teams to translate technical concepts into user-friendly language. Build process flows to design conversational and technical solutions, that bridge the gap between technical/business requirements and customer communications.

You'll make an impact by:

- Develop customer facing copy for primarily operational communications ensuring copy is personalized, fit for channel and aligned with brand guidelines and meets business requirements relevant for AMP Enterprise, including our banking, super and wealth products.
- Gather and analysis requirements from the business specifically product, legal, IT teams and other stakeholders to take business requirements, feature releases and develop the right customer communications fit for the channels.
- Write customer lifecycle communications for digital and print ensuring best practice for each channel in line with brand TOV guidelines
- Challenge existing documents and identify opportunities to improve processes and maximise effectiveness, while also ensuring any process risks are mitigated with adequate controls
- Be able to work autonomously to ensure communications are delivered on time and run through the appropriate due diligence and approval process.
- Testing preparation and execution, establish test requirements to deliver quality assurance of the communications across channels
- Prepare test plans and test scripts with input from stakeholders and projects
- Execute test scripts during system test and UAT if required to ensure the analysis and design is correct

**What you will bring to the team**
- Experience working in a Technical Writing, Communication and/or Content Creation role with expertise in technical writing or customer support materials
- Exceptional verbal and written communication skills with influential presentation skills.
- Understanding of agile methodology is required
- Proficiency in SmartComms, Adobe Experience Platform (AEP) and Adobe Journey Optimiser (AJO), Microsoft Office Suite, Figma and Adobe Creative Cloud

**You'll thrive here if...**

If you can adapt from BAU to the ambiguous with ease, you'll do well here. Change is never easy, so bring your commitment, grit and growth mindset.

Because we run lean, you'll be expected to jump in and deliver across a variety of areas. Meaning, you'll be closer to the action and executive decisions that influence where we go next.

If you're someone that can hold their own, you'll find AMP quite liberating.

**Why we think you'll love working at AMP**

Doing what we've always done is not an option, so your clever ideas will get airtime here. You'll be encouraged to speak up and try new things. If they don't work, we move on - better for it.

We know there's no one way of doing things. So, you won't have to sacrifice who you are or how you work to fit in here. We're inclusive and flexible in many of the ways you'd expect. And in some of the ways you wouldn't. As long as your health and wellbeing come first - at home and at work.

In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you'll find moments to connect, feel valued and do meaningful work.

Whether it's through our first

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