CRM Specialist

3 weeks ago

Sydney, Australia Sephora Full time

At Sephora, we stand together and we stand for something more since 1969. For empowerment, for exploration, for the opportunity to impact people's lives through the unlimited power of beauty.

As part of the LVMH family, Sephora's excellence, innovation, and entrepreneurial spirit have made us the world's leading beauty retailer growing twice faster than the market. Across Australia and New Zealand, we have circa 30 stores, a growing online platform and we plan to grow this year on year. Not only do we have stores we also have a head office based in Sydney CBD. Sephora has a diverse number of roles to offer.

Sparked by energy and excitement, our passion is contagious. So, if you are ready to make your mark at a leading global retailer and belong to something beautiful, join us and reimagine your future, with Sephora.

**While at Sephora, you'll enjoy...**
- Numerous pathways for career opportunities
- As a leading beauty retailer, backed by the LVMH luxury brand we have mobility opportunities within Sephora and across the Maison’s.
- Flexible work arrangements with an office in Sydney CBD and the ability to work from home
- Free products throughout the year along with monthly store discounts up to 45% off
- Paid Parental Leave, Birthday Leave & Personal Leave, Mental Health wellbeing programs, Long Service Awards
- Fun social calendar with numerous events including Sephora Press Day, Annual Conference, Brand Events & monthly HQ themed events
- Life Insurance
- Fortnightly Pay + Super + Bonus

**The Opportunity**:
The role of the CRM Specialist is to understand our customers and provide insights to engage them effectively across all of our touch points. This position will play a key role in defining and implementing the CRM & Loyalty strategy for Australia and New Zealand and will play a fundamental role in developing analytical sophistication.

**You’ll shine here if you enjoy**
- Managing and implementing the overarching CRM communication strategy for the ANZ business
- Identifying audience trends and purchase behaviours to develop segmentation strategies across multiple marketing channels
- Managing Sephora’s loyalty program, including sourcing of rewards from our brands and external partners.
- Developing and executing marketing campaigns to promote Sephora’s loyalty program to new and existing members.
- Developing customer loyalty strategies to increase engagement and maximise customer lifetime value
- Managing the CRM platform for the ANZ business, developing customer lifecycle journeys across owned digital channels
- Developing the Active Member and customer acquisition targets for the ANZ business.
- Being accountable to deliver daily, weekly and monthly reporting and insights, both recurring and ad hoc
- Developing and maintaining the customer profile reports for the business.

**We would love to hear from you if you**:

- 4-5 years of marketing experience, out of which at least 2 in CRM
- Strong commercial acumen, preferably with retail and e-commerce experience
- Have the ability to communicate complex ideas with clarity for stakeholders at all levels
- SQL, Big Query and relational database proficiency
- Strong presentation and consulting skills
- Working knowledge of digital marketing technologies, experience with Salesforce Marketing Cloud (desirable)

You can **unleash your creativity,** because we've got disruptive spirit. You can** learn and evolve,** because we empower you to be your best. You can **be yourself,** because you are what sets us apart. **This, is the future of beauty. Reimagine your future, at Sephora.**

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

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