CRM and Loyalty Marketing Specialist

2 weeks ago


Sydney, New South Wales, Australia Michael Page Australia Full time

About This Role

As a CRM and Loyalty Marketing Specialist, you will play a crucial role in shaping the customer experience for our luxury brand. Your expertise in CRM, customer engagement, and loyalty marketing will drive customer retention, engagement, and loyalty across all channels.

Responsibilities

The key responsibilities of this role include:

  • Developing and implementing CRM strategies that enhance customer retention, engagement, and loyalty.
  • Managing the end-to-end customer lifecycle, from acquisition to retention and re-engagement.
  • Leading segmentation strategies to ensure targeted and personalised customer communications.
  • Overseeing the execution of CRM campaigns, including email marketing, automation, and loyalty programs.


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