Marketing Manager

6 months ago

Melbourne, Australia REA Group Full time

Experience Hybrid working arrangements in a flexible environment.
- 12 month fixed term contract
- Melbourne based

We're REA
- REA Group

is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The
_Marketing Manager, Product - Developer _role sits within the Customer Marketing and Commercial Effectiveness team, a team focused on driving our customers’ success by delivering exceptional value through tailored marketing, research and events programs. This team forms part of the Customer group, headed up by Kul Singh.

Reporting into the
_Senior GTM Manager - Product - Developer, the Marketing Manager will_ help deliver the marketing plan for our Developer and Media markets. Executing multi-channel campaigns to drive awareness, acquisition, usage and retention of our products, reach revenue targets and maintain customer sentiment. In this role, you’ll experience interesting, challenging and varied work while helping us solve problems creatively and bring new ideas to life.

What the role is all about
- Delivering the product marketing strategy for our Developer and Media markets, leveraging new technology, insights from the market, customers and sales and a deep understanding of business objectives
- Working closely with product and Sales Enablement teams to align objectives and bring products to market, and drive initiatives through the sales channel
- Deeply understanding the needs of REA Group customers and competitive offerings, and driving product positioning that supports those needs
- Being an internal voice and champion of the customer
- Executing integrated B2B marketing campaigns across channels leveraging internal brand and performance teams and hiring external agencies where needed
- Tracking and maintaining Developer and Media marketing OKRs
- Ensuring brand aligned marketing messages, visual creative, marketing claims, etc. are consistent throughout B2B marketing channels
- Activating new assets in all marketing channels including advertising, CRM, marketing automation platforms, performance marketing (e.g SEM), website and sales collateral/scripts

Who we’re looking for
- 5+ years of marketing experience and 2+ in B2B
- A passionate marketer, with proven experience delivering high performing campaigns
- Strong writing skills and creative thinking
- Analytical, data-driven, detail-oriented nature. Loves and thrives working with numbers
- Relentless drive to measure, optimise and improve results
- Proven experience thriving and succeeding in fast-paced high growth environment across multiple segments
- A great communicator, able to liaise with stakeholders form all functions, at all levels
- Strong project and timeline management skills
- With a sound understanding of drivers of performance across internal and external marketing channels, to drive acquisition, engagement and retention
- Experience with Salesforce Marketing Cloud and/or other marketing automation platform.

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development - both professionally and personally. Your experience with us is something we take seriously.

We offer:

- A hybrid and flexible approach to working
- Flexible parental leave offering for primary and secondary carers
- Programs to support mental, emotional, financial and physical health & wellbeing
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
- Hack Days so you can bring your big ideas to life
- Performance recognition programs because hard work should never go unnoticed

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining

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