Brand Marketing Specialist

3 months ago

West Melbourne, Australia Australian Red Cross Lifeblood Full time

Utilise your expertise to ensure Lifeblood’s values, purpose and brand personality are accurately represented through marketing communications
12-month fixed term-parental leave contract with WFH flexibility
Melbourne location preferred
Discover life-giving possibilities
Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our purpose is simple: life-giving donations for life-changing outcomes. Together, we want to help you build a fulfilling career with Lifeblood.
About the role
The Brand and Creative Services team has two primary roles; to set the strategic direction for the brand to ensure it aligns to the business strategy and implementation and delivery of the brand action plan; and to champion it through creative communications delivered by an in-house team of design and communication experts. The Brand Marketing Specialist will sit within the brand strategy and management team, reporting to the Brand Manager. This is an integral role within the team and acts as the ultimate brand custodian, ensuring our values, purpose and brand personality for Lifeblood are accurately represented through both campaigns and design.
The organisation has recently embarked on a brand identity refresh to support the brand strategy, this role will work with stakeholders and external agency partners to ensure marketing communications align with brand messaging, managing brand governance, guidelines and processes to ensure consistent alignment. The Brand Marketing Specialist will collaborate with internal stakeholders to articulate the brand story and to ensure the brand strategy and refreshed brand identity is embedded throughout the business.
This role is also responsible for managing the Brand Hub (digital asset management system) for the organisation; updating content and user experience with the refreshed brand guidelines and assets; ensuring guardianship of the Brand through a review checkpoint of materials created by internal and external stakeholders.
Sound interesting? Here’s what we are looking for;
Minimum of 5 years’ experience in a brand, marketing or communications role.
Considerable experience in managing a digital asset management (DAM) or content management system (CMS) - or relevant alternative.
Brand governance or brand custodian experience.
Strength’s in working with stakeholders and a solution orientated mindset.
Prepared to take a hands-on role on additional tasks as needed, to support the broader team.
Sharp eye for detail.
Focus on delivering excellent customer service.
Articulate communicator - both verbally and through written comms.
Skilled at effectively managing own time, to meet deadlines and potentially competing priorities.
This is a 12-month fixed-term parental leave contract opportunity with a hybrid working environment based out of our Melbourne Processing Centre. Lifeblood is proud to accommodate flexible working, and we are open to conversations around what this means to you.
Thrive in a diverse culture that cares for your wellbeing
We’re a diverse and inclusive bunch. We’re proud to foster an environment where all people can come together to achieve their very best. Whether it’s workplace safety or work/life balance, we look after our employees’ varying needs. As part of the Lifeblood team, you’ll have access to a generous salary packaging program, plus a great range of rewards like discounts on insurance, groceries, food and beverage, department stores, travel, and more.
Next steps
If selected, you’ll be required to complete a few background checks, and we’ll help you through this process.
If you require any adjustments during the recruitment process, please reach out to us.

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