Marketing Manager

1 week ago

Pyrmont, Australia Domain Group Full time

A great opportunity is available for an experienced Product Marketing Manager to join Domain. In this role, you will play a pivotal role in developing marketing strategies for agent solutions / products within the Agent Segment. You will be responsible for planning, managing, and executing marketing communications and campaigns. The role aims to enhance brand awareness, foster consideration, and drive advocacy for our agent products.

You'll collaborate closely with teams involved in go-to-market (GTM), product development, and commercial initiatives to ensure seamless teamwork and overall success.

**Who are you?**

We're looking for someone with a curious and can-do mindset, thriving in an agile environment.
- Foster awareness and enhance the perceived value of our Agent Solutions products within the Agent Segment.
- Develop and implement a comprehensive 12-month marketing strategy focused on nurturing, acquiring, onboarding, and retaining users for our agent solutions.
- Design, test, and refine lead nurturing strategies and tactics, to generate new sales opportunities, accelerate existing ones, and strengthen relationships with our current customer base.
- Partner with cross-functional teams - Personalised Marketing, Digital Acquisition, PR, Creative and content teams - providing initiative briefs and guiding the creative direction for various multi-channel campaigns
- Conduct thorough reviews, tracking, and reporting on all initiatives and programs to assess ROI. Provide recommendations for enhancing the impact of marketing activities to achieve business objectives.
- Guide and execute marketing strategies to support the successful launch of new SaaS products, contributing to increased market adoption and customer engagement.

**What would we love you to have?**
- Minimum 5 years of multi-channel marketing experience
- Demonstrated experience in B2B marketing strategy management, implementation, analysis and reporting in a fast-paced environment
- Experience collaborating with product teams to translate technical features into compelling value propositions for diverse audiences.
- Proven success in lead generation and nurturing strategies, driving quality opportunities through the sales funnel
- Strong creative thinking skills, with the ability to craft compelling propositions that resonate with the target audience
- Strong problem-solving ability, including metrics-driven thinking
- Product marketing, particularly for technology products or SaaS solutions preferred.

**Why join us?**

We're the right size business for you to make a real impact, with a workplace culture where you can be you. Perks of the role include:
Discover your ideal work-life balance with our approach to flexibility - whether it's adjusted hours or making the most of working remotely and from our offices, let's chat about what works best for you
- First-rate parental leave and wellbeing policies;
- Access to Perkbox, giving you discounts across healthcare, entertainment, food, utilities and more
- Continuous opportunities to leap, learn and grow.

We don't just talk, we do. Every day we solve property problems for Australians and beyond. We encourage our people to see the possibilities, and turn them into realities. That's why we want you.

**Who are we?**

We shine a light on all things property. Our business aims to simplify the property journey for all involved; motivated by expertise and our exclusive data.

Changing the way people engage with property requires a team of diverse thinkers.

**What’s next?

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