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Channel Marketing Manager
3 months ago
Our solutions empower organizations to take full advantage of the cloud to deliver network experiences that are inherently simple, scalable, and reliable for everyone.
Infoblox customers are among the largest enterprises in the world and include 70% of the Fortune 500, and our success depends on bright, energetic, talented people who share a passion for building the next generation of networking technologies—and having fun along the way.
We are looking for a Channel Marketing Manager to join our APJ Marketing team in Asia, reporting to the Senior Manager, Global Channel Marketing.
You will build and regionalise channel marketing programmes to activate our APJ partner community in order to support and scale partner-led demand generation as part of the wider APJ Channel Marketing strategy.
In this role you will be part of a close-knit team of channel marketers who are equal parts creative, data-driven and passionate, but you will also be part of the larger Field Marketing team which is an important part of our global Marketing organisation.
What you'll do:
- Develop new and nurture existing partner marketer relationships in a select number of focus partners and regional distributors
- Develop partner marketing plans with vision and strategy and drive demand generation programs through and with partners
- Measure, analyse, and report on channel pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment
- Partner with the Product Marketing in alignment with the Sr. Channel Marketing Manager to support the development of channel strategies for new product launches
- Partner with the customer advocacy team to grow the pipeline of public customer references for APJ via the channel
- Work with the regional Channel Sales Leader and local Channel Account Managers and Field Marketing to drive partner marketing engagement and enablement and utilisation of marketing tools i.e. Zift adoption
- Develop knowledge of your partners' organisations, business structure and how they measure success
What you'll bring:
- 10+ years of technology channel marketing experience, with a minimum of five years b in enterprise security or networking across multiple APJ markets
- Proven success developing and executing channel marketing plans aligned to KPIs and marketing contribution
- Expertise in a wide variety of demand generation tactics including digital, and social
- Knowledge of partner success management and channel marketing tools, such as Zift
- Strong influencing and diplomacy skills proven ability to get buyin across a variety of internal and external stakeholders
- Ability to work effectively with all levels of management and across functional disciplines
- Excellent communication skills, influencing skills, and the ability to present at internal and external meetings and events
What success looks like:
***After six months, you will
- Align with the regional Channel team on key priorities and develop effective relationships with key partners
- Build and drive compelling joint marketing activities with focus APJ partners and distributors to drive lead generation and pipeline programs
- Collaborate with Field Marketing and Channel Sales to manage APJ partner projects, region
After about a year, you will be
- Executing against your strategic marketing plan for the Channel business in the region
- Achieving business objectives regarding demand generation and pipeline with and through your reseller and distribution partners
- Leveraging your partner business knowledge and relationships to consistently drive highperformance programs
We've got you covered:Our holistic
benefits package includes coverage of your health, wealth, and wellness—as well as a great work environment, employee programs, and company culture. We offer a competitive salary and benefits package, and generous paid time off to help you balance your life. We have a strong culture and live our
values **every day—we believe in transparency, curiosity, respect, and above all, having fun while delighting our customers.
Why Infoblox?
We've created a culture that embraces
diversity, equity, and inclusion and rewards innovation, curiosity, and creativity. We achieve remarkable results by working together in a supporti
