General Manager Brand

4 weeks ago

West Perth, Australia Royal Automobile Club of WA Full time

With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA”.

The Role:
We are seeking an experienced and dynamic General Manager, Brand and Marketing to lead the strategic development and implementation of RAC’s brand strategy and centralised marketing service model across RAC. This critical role is instrumental in strengthening the RAC brand, improving marketing effectiveness for a diverse portfolio including Insurance, Motoring, Finance, Home, Travel and Tourism services as well as Social and Community impact activities.

As the General Manager, you will be responsible for guiding the development and execution of the long-term RAC brand and membership marketing strategy, overseeing integrated marketing campaigns and performance of brand and marketing activities including digital media and content. You will report directly to the RAC Chief Member Officer and work closely with the executive leadership team to drive impactful results.

Key Responsibilities:

- Leadership & Strategy: Lead the formulation and implementation of the brand and marketing strategy across RAC, ensuring alignment with business objectives and member value.
- Brand Governance: Develop and manage brand governance frameworks, ensuring the protection and consistent delivery of the brand's identity and promise.
- Relationship Management: Act as a key advisor to the Chief Member Officer and RAC Executive, cultivating strong relationships with internal stakeholders, business unit leaders, and external partners.
- Planning & Execution: Oversee the annual marketing planning process, deliver integrated campaigns, and manage the RAC brand’s competitive positioning through insights and strategic initiatives.
- Financial Management: Manage the financial performance of brand and marketing activities, optimise media spend, and ensure the financial sustainability of key initiatives.
- Innovation & Collaboration: Enhance the effectiveness of marketing operations, foster cross-functional collaboration and development of new capabilities.

About you:

- Extensive experience in a brand or marketing leadership role within a large, multi-product, customer-focused organisation.
- Proven experience in brand management, product marketing, and managing significant marketing budgets with ROI accountability.
- Strong strategic mindset with the ability to develop and execute both short and long-term strategies.
- Exceptional communication, influencing, and stakeholder management skills.
- Tertiary qualifications in Commerce (Business) and Marketing are mandatory.
- Post-graduate qualifications and professional education in related fields are desirable.

Why Join Us?
At RAC, you will have the opportunity to lead brand and marketing strategies that make a real impact across a diverse range of products and services and social and community impact initiatives. We offer a collaborative and supportive work environment where innovation is encouraged, flexible work is offered, and outstanding leadership is recognised and rewarded.

Applications Close Monday 16th September 2024.

BetterJourneysRAC

LI-LH

  • General Manager Brand

    4 weeks ago

    West Perth, Australia RAC WA Full time

    With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA”.The Role:We are seeking an experienced and dynamic General Manager, Brand and Marketing to lead the strategic...

  • Leadership Opportunities

    4 months ago

    Perth, Australia General Pants Full time

    No boundaries - this is the place to be you. - Individuality reigns & unites us. - Explore & see what you're capable of. When you work at General Pants, you’re not just an employee, you’re a defining part of our brand. In a world where everything is more fluid and people are more confident to express their true selves. **_ We’re currently looking for...

  • Casual Sales Assistant

    4 months ago

    Perth, Australia General Pants Full time

    When you work at General Pants, you’re not just an employee, you’re a defining part of our brand. In a world where everything is more fluid and people are more confident to express their true selves. **_ We’re currently looking for Casual Sales Assistants to join our Western Australia store locations!_** Locations such as Carousel, Claremont, Garden...

  • Store Manager General Pants Co Dfo Perth

    3 months ago

    Perth, Australia General Pants Co Full time

    _**We are looking for an energetic and passionate Store Manager to join our team at General Pants - DFO Perth!**_ We believe in a world with no boundaries, where you can explore your style and what you’re capable of. Delving into style, music and art, our team of culturally connected leaders, buyers and creatives drive the latest trends and conversations....

  • Brand Manager

    4 days ago

    Perth, Western Australia RACWA Full time

    About the RoleWe are seeking an experienced and dynamic General Manager, Brand and Marketing to lead the strategic development and implementation of RAC's brand strategy and centralised marketing service model across RAC.This critical role is instrumental in strengthening the RAC brand, improving marketing effectiveness for a diverse portfolio including...

  • Christmas Casuals Wa General Pants

    3 months ago

    Perth, Australia General Pants Co Full time

    **We are looking for Christmas Casuals to join us this Summer in our WA Stores!** Surrounded by other motivated, curious and mature minded individuals with a commitment to learning, a passion for exception customer experience and an incredible energy for our brand. We believe in a world with no boundaries, where you can explore your style and what you’re...

  • Assistant Store Manager

    3 months ago

    Perth, Australia Brand Collective Full time

    Generous discounts for you and your family across ALL of our Brands! - Training and development - we want you to grow and get the most out of your role - Quarterly wardrobe allowance to encourage you to wear our brands to work Established in 1985, Review is a much-loved Australian owned brand, designing vintage inspired fashion with a modern, luxurious...

  • Concession Manager

    4 months ago

    Perth, Australia Brand Collective Full time

    Generous discounts for you and your family across ALL of our Brands! - Dedicated retail team who offer ongoing training and development opportunities - Exciting incentive schemes! **About Shoes & Sox**: Shoes & Sox is the leading children’s health care retailer. It’s what we do together that makes us special. We are a family - supporting you through...

  • Store Manager Perth

    3 months ago

    Perth, Australia General Pants Co Full time

    _**We are looking for an energetic and passionate Store Manager to join our team at General Pants - Perth!**_ When you work at General Pants, you’re not just an employee, you’re a defining part of our brand. In a world where everything is more fluid and people are more confident to express their true selves. Our leaders are passionate about delivering...

  • Casual Retail Assistant

    4 months ago

    West Beach, Australia Brand Collective Full time

    Generous discounts for you and your family across ALL of our Brands! - Training and development - we want you to grow and get the most out of your role - Quarterly wardrobe allowance to encourage you to wear our brands to work **About Shoe Warehouse**: Shoe Warehouse offers a huge range of shoes for men, women and kids from well-known brands like Planet,...

  • Casual Retail Assistant

    4 months ago

    West Beach, Australia Brand Collective Full time

    Generous discounts for you and your family across ALL of our Brands! - Training and development - we want you to grow and get the most out of your role - Quarterly wardrobe allowance to encourage you to wear our brands to work **About Shoe Warehouse**: Shoe Warehouse offers a huge range of shoes for men, women and kids from well-known brands like Planet,...

  • Concession Store Manager

    2 months ago

    Perth, Australia Brand Collective Full time

    Join Yarra Trail as we embark on a new phase, launching in David Jones stores across the country Lead the Concession team in a brand focused on effortless Australian style Receive generous discounts for you and your family across Brand Collective The brand: In a new era for Yarra Trail, we look to our origins for inspiration as we launch our first ever...

  • Store Manager Dfo Perth

    4 months ago

    Perth, Australia General Pants Co Full time

    _**We are looking for an energetic and passionate Store Manager to join our team at General Pants - DFO Perth!**_ When you work at General Pants, you’re not just an employee, you’re a defining part of our brand. In a world where everything is more fluid and people are more confident to express their true selves. Our leaders are passionate about...

  • Brand Director

    3 days ago

    Perth, Western Australia RACWA Full time

    About the RoleWe are seeking an experienced and dynamic General Manager, Brand and Marketing to lead the strategic development and implementation of RAC's brand strategy and centralised marketing service model across RAC.This critical role is instrumental in strengthening the RAC brand, improving marketing effectiveness for a diverse portfolio including...

  • Brand Director

    7 days ago

    Perth, Western Australia RACWA Full time

    About the RoleWe are seeking an experienced and dynamic General Manager, Brand and Marketing to lead the strategic development and implementation of RAC's brand strategy and centralised marketing service model across RAC.Key ResponsibilitiesLead the formulation and implementation of the brand and marketing strategy across RAC, ensuring alignment with...

  • Store Manager

    4 months ago

    West Perth, Australia Cotton On Group Full time

    Be Who You Are. Love What You Do. We’re an Aussie brand with our feet on the ground and our heart in our people. Bringing you a brand new opportunity at Cotton On Watertown. **Benefits** - Competitive base salary + super - Local and Global career growth - progress your career across our 7 Brands - 50% off Cotton On Group Brands | Cotton On, Cotton On...

  • Casual Sales Assistants Murray Street Perth

    4 months ago

    Perth, Australia General Pants Full time

    When you work at General Pants, you’re not just an employee, you’re a defining part of our brand. In a world where everything is more fluid and people are more confident to express their true selves. We’re currently looking for Casual Sales Assistants to join our Murray Street Perth store! Our Sales Assistants are passionate about delivering an...

  • General Manager

    4 months ago

    Perth, Australia Capital Mkts Group Full time

    We are seeking a dynamic and experienced General Manager with a strong background in business management, preferably in capital markets-, finance - and media-related sectors, to lead our team, and drive the growth and success of our company. As the General Manager reporting to the MD, you will be responsible for overseeing all aspects of our business...

  • Casual Retail Assistant

    4 weeks ago

    Perth, Australia Brand Collective Full time

    Generous discounts for you and your family across ALL of our Brands!  Training and development - we want you to grow and get the most out of your role  Quarterly wardrobe allowance to encourage you to wear our brands to work  About Superdry:Superdry is the epitome of global street culture. Combining Japanese graphics, vintage Americana and the...

  • Group Manager

    3 months ago

    Perth, Australia Capricorn Full time

    **A great place to work** When you join Capricorn, you become a part of something bigger than a typical company, because as a co-operative we exist to improve the lives of our Members by supporting them in building stronger businesses - not the other way around. We are purpose-led and are committed to empowering our community to thrive. Our community...