Performance Media Specialist

2 weeks ago

Melbourne, Australia Easygo Full time

**What's in it for you**:
Our affiliates team currently have more than 10 different Affiliates and we are looking for someone to come in and monitor and oversee this and work on producing reports, ensuring their work is consistent and on brand. This is a creative role which will allow you to channel your inner Artist to translate complex concepts into eye-catching visuals that make our casino and sportsbook offerings shine. We have some exciting campaigns currently in play in Brazil, Japan, and India, and have some exciting opportunities to oversee our PPC campaigns in new global regions and report this back to the business. You will get to collaborate with a range of teams to concoct integrated campaigns that make waves across platforms. Teamwork makes the dream work, after all

**Your role with us**:
As our Performance Media Specialist, your focus will be purely on banner advertisements on paid social, native, and programmatic display. You will have a proven track record of success in managing and optimizing medium to large-scale pay-per-click advertising campaigns across various platforms. You will have experience in paid search, Facebook & Instagram ads or within the gaming industry.

To be a success in this role you will need demonstrated experience working in the paid digital media environment with a focus on performance-based marketing and measurement and analytics. You will work closely with Paid Media Manager and Head of Affiliate to oversee multiple partners and agencies to ensure a positive return on investment (ROI) for our PPC campaigns. You will possess deep and hands-on knowledge of executing digital campaigns, including ad tagging, campaign analysis and measurement, and campaign optimization is also required.

**Who are we?**

Our dedication to innovation drives us to deliver unparalleled gaming experiences, making us a leading force in the industry. This recognition extends beyond the virtual world, as our logos grace the grandest stages. You might notice our logos on the sleek Alfa Romeo F1 cars, on the jerseys of Everton in the Premier League, and even inside UFC Octagons during fights.

Headquartered in the vibrant city of Melbourne, our growth has been remarkable, evolving from a tight-knit team of 20 to a thriving force of 200+ in just 3 years. Melbourne serves as the heart of our operations, and it's here that we drive innovation and shape the future of gaming technology. The possibilities for our future are limitless, and we are thrilled to continue pushing the boundaries, embracing exciting opportunities, and solidifying our position as trailblazers in the dynamic I-gaming sector.

**Requirements**:
**What you'll do**:

- Plan, develop, execute and optimise all PPC performance campaigns, with a focus on media banners, native ads, and
programmatic advertising channels.
- Work closely with affiliate & marketing coordinators to understand campaign objectives and align PPC strategies accordingly.
- Collaborate with creative teams to design visually appealing and engaging banner ads and native ad formats.
- Oversee and manage relationships with external partners and agencies, ensuring their alignment with campaign goals and performance expectations.
- Continuously monitor and optimize campaigns to maximize ROI, leveraging data-driven insights and analytics tools.
- Comfortable leveraging first party, third-part data, algorithms and Ai across performance campaigns.
- Provide regular performance reports and insights to stakeholders, highlighting key metrics, trends, and optimization
recommendations

**What you'll bring**
- 3+ years of experience in paid advertising, with highly proficient display ads, paid social, native and programmatic banners. Knowing paid Search or gaming industry will be an advantage.
- Proven track record of driving exceptional campaign performance and achieving measurable results (e,g CPA, ROAS, ROI).
- Strong understanding of media buying platforms and programmatic ad technologies (e.g., DSPs, DMPs, SSPs).
- Experience in developing and recommending paid media strategies, including audience segmentation, spend allocation between channels and biddable strategy.
- Excellent verbal and written communication skills and experience working with cross-functional teams.
- Creative flair and eye for good design.
- Bachelor's degree in Marketing, Business, or a related field is a plus.

**Benefits**

**Some of the perks of working for us**:

- EAP access for you and your family
- A full-time barista who will make you coffee, tea and fresh juices
- Daily catered breakfast
- Free soup on Tuesdays
- Massage Wednesdays - we get professionals to do this
- Friday parma's/pub lunch, plus happy hour in the office from 4 pm
- Fun office environment with pool tables, table tennis and all your favourite gaming consoles
- Paid volunteer day
- Flexible working hours
- Help yourself to drinks fridges and snack shelves

“We are a 2023 Circle Back Initiative Employer - we commit to resp

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