Performance Media Manager

2 weeks ago

Melbourne, Australia Bupa Full time

An exciting and full-time opportunity has arisen for a Performance Media Manager to join our Bupa Health Insurance team.

This is a hybrid role, and you are welcome to work from home or our Melbourne, Brisbane, Sydney, or Adelaide CDB office locations.

Reporting to the Head of Performance Media, you will be responsible for the Performance Media activity with a focus on Domestic Health Insurance and you will have joint accountability for meeting our annual Performance Media Sales goals.

**What will your day look like?**
- Support the development of the annual performance marketing strategy and quarterly planning to achieve business objectives and ensure best allocation of media budget.
- Support on media forecasting and work with our Media agency, leading and strategizing with their performance media specialists to ensure that we deliver market leading media campaigns across search, display and comparators.
- Ensuring ‘always-on’ campaigns and ‘in-market’ campaigns run seamlessly and at optimal performance by executing day-to-day tactics that increase revenue, site traffic, conversion and ROI.
- Take on new initiatives/ projects that will help improve digital marketing maturity.
- Recommend budget allocation before and during campaigns based on best performing tactics/ channels.
- Drive conversions through testing ad copy, display ads, landing pages, bidding strategies, negative key words etc. in conjunction with the agency team.
- Empower and upskill other parts of marketing by sharing technical knowledge.
- Collaborate with other paid channels to ensure campaigns are integrated and learnings are shared.

You may also carry out any other duties reasonably requested by Bupa from time to time.

**Why work at Bupa?**

We reward our people and celebrate their success. From providing initiatives that develop careers to looking after our people’s health, wellbeing, and futures.

Our health is the most important thing we have and at Bupa, caring is at the centre of everything we do - helping people live longer, healthier, happier lives and making a better world. We also know that to care for our customers, we must first care for our people. That is why Bupa has launched Viva Healthier and Happier - our new and comprehensive global health and wellbeing program for our employees. It includes all aspects of health - from mental and physical, to financial, social and environmental wellbeing.

Through the Viva Healthier and Happier program, we’re providing health benefits for everyone who works at Bupa, no matter their role. We want to support our people to be the healthiest and happiest versions of themselves.

**What do I need?**
- 2-5 years hands-on experience running digital media advertising campaigns across search, programmatic display, social media and or video campaigns. Agency experience preferred.
- Be data driven and insight led. We live and breathe data; it should be used to drive our roadmap and decision making.
- Have experience with media forecasting.
- Be a problem solver: Thinking creatively and out of the box comes naturally to you and you thrive on challenges requiring innovative solutions.
- Have excellent communication skills: You pride yourself in ability to manage expectations and align stakeholders.
- Strong prioritisation skills
- Experience with CDP or other audience management tools preferred (but not required)
- Experience with Google Marketing Cloud suite (SA360, DV360) preferred (but not required)

**About Bupa Asia Pacific**

Bupa is an international healthcare group which has been committed to a purpose of helping people live longer, healthier, happier lives and making a better world for more than 70 years.

Bupa Asia Pacific operates in Australia, New Zealand and Hong Kong, supporting about 6.5 million customers through a broad range of health and care services including health insurance, aged care, dental, medical, optical and hearing services. Employing more than 20,000 people in the region, we believe that we can make a real difference to the lives of customers through our values, purpose and the way that we deliver personalised care.

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