Performance Media Specialist

2 weeks ago

Melbourne, Australia Easygo Full time

**Are you a creative and results-driven Performance Media Specialist with a passion for launching new brands and dominating the competition? If so, this might be your opportunity to level up**

**What's in it for you**:
As our next Performance Media Specialist you will have the opportunity to push yourself and hone your craft by experimenting with different strategies and ad formats to discover what works best and why. Plus, with each new brand launch, you'll get to dive into a new industry and audience, keeping things fresh and engaging. In some companies, there can be a lot of red tape when it comes to implementing new ideas and trying out different approaches, however that is not the case here, as you will be given the freedom to experiment and innovate and take ownership over the work that you do.

**What you will do**:
**Our Story**:
**Main Duties and Responsibilities**:

- Develop and execute PPC campaigns across multiple platforms, including Google Ads and Facebook Ads.
- Generate, maintain, A/B test and refine keywords, ad copy, extensions, and any other campaign assets.
- Conduct and review ongoing keyword research, audience & bid research and management.
- Utilize advanced analytics, bidding and reporting tools to track campaign performance, budget and make data-driven decisions.
- Deliver weekly/monthly reports with context around performance.
- Work closely with the paid media manager to continuously track & tag, monitor, optimize and grow campaigns to meet or exceed performance goals, such as CPA, ROAS and ROI.
- Collaborate with cross-functional teams, including design, social and affiliate teams, to ensure campaigns align with overall marketing objectives, product updates, testing ideas & new offers.
- Maintain a ‘test and learn’ culture, constantly seeking opportunities to improve performance, drive efficiency gains and improve prospect and customer experience through creatives, personalization, bonus opportunities & automation.
- Stay up-to-date with industry trends and updates to ensure campaigns are utilizing the latest tactics and strategies

**Requirements**:
**You’re perfect for this role if**
- 3+ years of experience in paid advertising in-house or agency side, with focusing on Google ads.
- Meta & Google certifications (including Display and YouTube).
- Experience with analytics and reporting tools, such as Ahrefs, Semrush, google suite, google ads editor, Google Analytics and Looker Studio.
- Experienced in establishing and managing medium to large-scale budgets.
- Experience with bid management tools.

**Benefits**

**Some of the perks of working for us**:

- Flexible working hours
- Quarterly team socials, as well as lots of adhoc get-togethers, and things for you to get involved in (if you want).
- $750 to spend on any upskilling/training course that you would like per annum
- Optional flu shots for the entire office and paid time off to get your covid vaccines.
- Catered breakfast, unlimited snacks and a drink fridge loaded with drinks
- In-house barista who will make any coffee, tea, fresh juice or smoothie you would like
- Friday parmas/pub lunch & happy hour at 4PM
- Massage Wednesdays, we get a professional in to do these
- Ping pong table, a games room with PS5 + dartboard are used daily
- Company retreats every year
- 1 paid volunteer day per year

And we have many many more initiatives that we will be rolling out over the next 12 months.

“We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant”

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.

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