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Content Specialist

4 months ago

Bella Vista, Australia Brand & Marketing Full time

**About Woolworths Group**

Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

**Role Purpose**

Bring our brand to life through best-in-class content that supports the Woolworths brand ambitions.
You will support editorial strategy and planning as well as the production, integration and amplification of our multi-channel content. You will define what content goes where to support our strategic objectives and brand strategy, delivering the content customers are looking for and work with our partners and stakeholders to deliver omnichannel content strategy for our social and digital, print and in-store channels.
- Fixed Term Contract role until the end of January 2025**What You'll Do**
- Support the appropriate squad to understand their strategic objectives and support the strategic approach acros Woolworths owned channels to realise the objectives
- Champion the role platforms within Woolworths and approach content strategy with best-in-market format
- Support the delivery of that content across a range of online and offline channels
- Work as a collaborative member of the Content team, and leverage trends and insights for Fresh Ideas content into building creative briefs and responses
- Emulate a creative culture across the Content team by approaching with a collaborative, innovative mindset and supporting teammates to do the same
- Adhere to creative principles and Woolworths brand tone of voice
- Ensuring all assets and pieces of work created are strategically aligned, meet nutritional guidelines, are legally compliant, adhere to brand guidelines and are delivered in the right format
- Develop social and content strategies for campaigns and BAU content in partnership with various stakeholders as part of a squad
- Build and maintain efficient and effective relationships with our key partners; our production agency and internal stakeholders across squads and chapters

**What You'll Bring**
- Degree or certificate qualified/or similar experience
- A strong creative eye
- A collaborative approach
- Passion for storytelling
- Willingness to proactively approach work
- Problem-solving mindset
- A strong passion for content, preferably within the food sector across all digital and traditional marketing channels
- Strong communication and ability to work with a variety of key stakeholders
- The ability to think logically and strategically
- Knowledge of the retail industry and/ or major food brand Experience in other marketing/ digital marketing channels

**What You’ll Experience**
- A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
- Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc
- Provisions to allow cashing out of leave and purchasing additional leave Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.**Everyone belongs at Woolworths Group**
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

LI-Hybrid

**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and