Marketing Manager

6 months ago

North Ryde, Australia Edwards Lifesciences Full time

Throughout our history, Edwards has helped transform the way physicians monitor and take preventative measures for cardio patients. Our Critical Care business unit specializes in advanced hemodynamic monitoring solutions, including artificial intelligence algorithms to provide predictive readings to clinicians, helping them get patients home to their families faster. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
This position is responsible for developing, implementing, and executing strategic marketing plans for an entire business unit in conjunction with guidance from regional APAC and global marketing partners and the Business Unit Director. Responsible for the development, implementation, measurement and financial management of the marketing and communication strategies to achieve sales, profit and market share targets as defined through the annual operating plan (AOP) process for the ANZ sales business unit.

KEY RESPONSIBILTIES
Marketing Management
- Business planning and implementation - expense budget management and subsequently formulate, implement, evaluate, and refine business strategies in line with annual sales and marketing plan.
- Forecasting - prepare rolling marketing, sales, product, and expense forecasts on monthly and quarterly basis.

Strategic Market Development
- Therapy Awareness Program - Create and implement the ANZ therapy awareness program to promote therapy as a viable therapeutic option for patients.
- Communicate strategic programs and impact of these during sales meetings and operational meetings
- Corporate brand management - in consultation with local and global ANZ sales business unit partners develop and implement a local brand plan to position Edwards as clear market leaders in the therapy as assigned in ANZ with local stakeholders including health care providers, government agencies and payers.
- Product Portfolio management - in consultation with local and global ANZ sales business unit partners develop product-based strategies to ensure that specific products have a clear path to commercialisation and are marketed in a professional and competitive manner in ANZ.
- Digital Management - Work with stakeholders across the business (local & global) and external 3rd party partners to develop establish and maintain digital marketing efforts in ANZ.
- Business and market intelligence - collect, monitor and share information regarding new opportunities, products, procedural numbers, market dynamics and competitive activities within the specific sales business unit market with Business Unit Director.
- Ensure that all marketing activities comply with government regulations/ Acts, legal demands and safety and ethical standards.

External/ Internal Relationships
- Develop relationships with key opinion leaders to promote Edward’s leading position in the market and broaden and enhance the current list of KOL’s within the region.
- Partner with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors to predict/drive future needs for current and future customers and communicate and incorporate findings into marketing plan.
- Effectively interact with local and regional departments including, Marketing Communication, Logistics, Regulatory Affairs / Quality Assurances, Manufacturing and Customer Service as required.
- Represents the business unit on projects as needed.

Pricing
- Assist Business Unit Director to develop and implement the pricing strategy which meets or exceeds profit margin targets. Adhere to the price deviation procedure to ensure price control
- Oversee tendering process and pricing Strategies

Other
- Carry out all duties in a safety conscience manner
- Demonstrate the factors that make up the Edwards Lifesciences Credo
- Carry out any other lawful duty / task asked of you within the company guidelines and within the company’s quality and compliance policies and guidelines.

**Education and Experience**:
Bachelor's Degree in related field
Master's Degree or equivalent Preferred
5 years of work experience in healthcare marketing

**Additional Skills**:

- Proven successful project management skills
- Proven expertise in Microsoft Office Suite
- Excellent documentation and communication skills and interpersonal relationship skills, including negotiating and relationship management skills with ability to drive achievement of objectives
- Experience deciphering clinical data and literature to develop key product or therapy messages to support sales teams to achieve business targets
- Proven experience in successfully run internal and external symposia / educational events
- Experience in developing current and future key opinion leader engagement strategies
- Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
- Ability to interact professi

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