Hubbl - Customer Lifecycle Marketing Manager

5 days ago

North Ryde, Australia Foxtel Group Full time

**Hubbl - Customer Lifecycle Marketing Manager**

**Location**: North Ryde

**Life at Foxtel Group**

A career with us means working across one or more of our brands including Foxtel, Kayo Sports, BINGE, Flash, Fox Sports and Foxtel Media. When you join, the **Perks at Work** are taken care of:

- You’re part of Fox Flex, our hybrid way of working with time spent at home and on campus
- Free & discounted products including Foxtel, Foxtel Now, Foxtel Broadband, Kayo Sports and BINGE
- Special days away from work for Birthday, Cultural & Volunteer Leave
- Access to our holistic Fox Fit wellbeing program
- Generous ergonomics allowance for your WFH set up
- Company-wide meeting-free lunch hours and Friday afternoons

**Join Our Team as a** **Customer Lifecycle Marketing Manager**
- Lead a comprehensive end-to-end delivery of all customer marketing campaigns from ideation, execution, and campaign analysis
- Develop and manage the scope, objectives and execution of all engagement strategy and planning components for Hubbl, ensuring key deliverables and milestones are met for successful delivery
- Continuously optimise sales and conversion through monitoring and optimising engagement planning, customer targeting and segmentation, messaging, and comms optimisation, offer strategies and execution, a/b testing and AI decisioning
- Improve core business metrics of conversion, upsell, cross sell, reactivation, retention through the planning and execution of targeted and personalised customer marketing tactics
- Confidently use data to drive insights and analytics, and shape recommendations for future strategy and testing programs
- Work in partnership with marketing teams as the customer management SME, developing campaigns and new content to ensure customers stay and pay for longer
- Maintain a detailed understanding of local and global competitor customer marketing activities to ensure we are ahead of the game
- Effectively manage relationships and communications with the key stakeholders

**Skills and Experiences We’re Looking For**
- Prior experience in a D2C marketing management role
- Strong stakeholder management skills with the ability to collaborate and develop strong relationships
- Analytical and problem-solving skills with an understanding of data and testing requirements
- Understanding of business needs and drivers of performance
- Experience working with Martech tools and omnichannel CRM programs
- Strong organisation skills and attention to detail a must
- Bachelor’s Degree in Marketing, Business or related field

**About Us**

As an equal opportunity employer, we celebrate diversity, knowing our individual differences make us collectively better. We’re helping create a better Australia through a focus on health and wellbeing, social and economic inclusion, reconciliation and reducing our environmental impact.

**A note to recruitment agencies** - we have this role covered. There is no need to get in touch, we do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.

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