Marketing & Advertising Manager

2 months ago

Ryde, Australia Sunnyday Carers Full time

_Position purpose_
- The purpose of this role is to complete end-to-end marketing activities in line with planned marketing strategy to assist in the achievement of business objectives and grow Sunnyday Carers brand.

**Market Development and Analysis**
- Give exposure to Sunnyday Carers in new regions through unique marketing strategies, establishing brand relationships with clients, support coordinators, and families
- Ensuring consistent branding across all touchpoints, and continuously refining strategies for optimal impact and reach.**Content and Social Media Management**:

- Manage the content calendar to ensure consistent and timely delivery of content across all platforms.
- Oversee and manage paid marketing campaigns to maximize reach and effectiveness.
- **Campaign Development and Execution**:

- Planning and implementing marketing campaigns across various channels (digital, print, broadcast) to promote products, services, or events.
- Conceptualize and oversee the production of innovative video campaigns, including managing shoots and coordinating with production teams.
- Create and manage podcasts, handle scheduling, guest coordination, and promotion to maximize reach and engagement.
- **Website Management and SEO**:

- Handle the management of the website, including regular updates and necessary changes to keep the content current and relevant.
- Implement SEO strategies to enhance website visibility and search engine ranking.
- **Google Ads Management**:

- Monitor and analyze campaign performance using Google Analytics, making data-driven adjustments to improve ad performance and achieve KPIs.
- Manage budget allocation, bid strategies, and keyword selection to maximize ROI.
- Qualifications _
- Bachelor’s or Equivalent
- Experience_
- Relevant commercial experience in a similar role within a similar industry required.
- Skills & competencies_
- **Customer service focused**:committed to providing exceptional customer service across all channels - written, phone and face to face.
- **Communication**:the ability to communicate clearly and concisely**, **varying communication style depending upon the audience.
- _Attention to detail:_ excellent attention to detail and written skills when communicating with others, both internally and externally.
- _Teamwork:_ willingness to assist and support others as required and get on with team members.
- _Time management/organisation_: accomplish objectives effectively within time frame given and carry out administrative duties within portfolio in an efficient and timely manner.
- Personal attributes_
- Professional approach (essential).
- Confident manner (essential).
- Positive approach to change (essential).
- NDIS Clearance Check (essential).
- WWCC (essential)
- Other_
- Familiar with Photoshop, InDesign, Hootsuite, Google Analytics, Twitter, Buffer
- Advanced knowledge of Microsoft Office suite and Apple products
- How many years' experience do you have as an Advertising Manager?

Pay: $53,683.84 - $129,239.23 per year

Schedule:

- 8 hour shift
- Afternoon shift
- Day shift
- Evening shift
- Morning shift
- Night shift
- Public holidays
- Shift work

Work Authorisation:

- Australia (preferred)

Work Location: In person

Application Deadline: 30/09/2024

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