Customer Lifecycle Marketing Specialist

6 months ago

Sydney, Australia CMC Markets Full time

Customer Lifecycle Marketing Specialist (Bilingual)
- Asia Pacific

CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we’ve expanded globally with offices across Europe and Asia Pacific. Over 1.2 million clients make 67 million trades with us every year, and we’re still growing.

We're a business in rapid transformation, currently investing heavily in digital people and technology. If you're looking to accelerate your career and be part of something special this is the role for you.

ROLE AND RESPONSIBILITIES

Reporting to the Customer Lifecycle Marketing Manager, APAC & CA, this role will work alongside our global Customer Lifecycle team as well as local marketing and distribution teams. This opportunity will enable you to shape our customer strategy across the Asia Pacific & Canadian markets.

Key Responsibilities
- Work closely with the Customer Lifecycle Marketing Manager to assist in the delivery of the CMC Markets lifecycle strategy for both CFD APAC & Canada and CMC Invest clients.
- Develop advanced client journeys within the Braze marketing system using sophisticated segmentation, multiple communications, event triggers and reporting.
- Support the broader Marketing team, as well as other key business units such as Business Operations, Compliance & Legal teams, in executing streamlined customer-centric product, operational and legal communications.
- Identify opportunities to segment clients and deliver highly-personalised communications to the right person, at the right time with customer-centric best practices and data-driven insights.
- Conduct regular campaign A/B and control group testing to optimise campaign performance.
- Report on the performance of campaigns to key internal stakeholders and suggest improvements.
- Provide insights-led reporting and recommendations to optimise lifecycle/CRM campaigns.
- Educate the wider marketing team and organisation on best practices and the benefits of lifecycle-led strategies.

General responsibilities
- Support the Customer Lifecycle Marketing Manager with planning and relevant budget management.
- Provide ad hoc digital support, back up and assistance to other team members within the marketing division as necessary.
- Maintain personal/professional development to meet the changing demands of the role.
- Build and maintain strong relationships with stakeholders across the APAC region.
- Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role.

KEY SKILLS AND EXPERIENCE

Must haves:

- Written & spoken bilingual - Simplified Chinese.
- Approx. 2 years in a similar CRM/Lifecycle/Direct marketing role.
- Tertiary qualification in Marketing, Business IT or a related field of study.
- Previous experience using marketing systems e.g. Braze, Salesforce Marketing Cloud, Adobe Campaign, Marketo as an advanced user.
- Some experiencing implementing dynamic content scripting e.g. AMPscript, Liquid.
- Advanced knowledge of Excel.
- Project management and organisational skills.
- Ability to communicate throughout all levels of an organisation both technical and non-technical.

KEY COMPETENCIES
- An analytical mind and strong problem solving skills
- Good commercial acumen
- Positive attitude and resilience
- Exceptional attention to detail
- Ability to build strong relationships with a wide range of stakeholders
- Ability to execute projects on deadline in an ever changing environment
- Customer first attitude
- A keen interest in new and developing technologies
- Excellent communication and presentation skills, written and oral

**BENEFITS**:

- Charity give-back days.
- 1 extra annual day of leave for your birthday.
- A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts and enjoy various resources to enhance your physical & mental wellbeing,

CMC Markets is powered by our people. We are an equal opportunities employer and are committed to creating a diverse and inclusive workplace, where our people feel confident to be themselves, feel valued and are able to do their best work. We don’t just value differences and unique perspectives, we seek them out and we invite them in, because we know it will lead to better outcomes for everyone.

  • Customer Lifecycle Marketing Specialist

    3 months ago

    Sydney, Australia CMC Markets Full time

    CMC are hiring! We have a permanent opportunity for a Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team, based in our Barangaroo, Sydney office. Please note that we operate onsite working and would require you to come into our Barangaroo office 5 days per week. About Us: CMC Markets is a global leader in CFD trading and share...

  • Lifecycle Marketing Specialist

    6 months ago

    Sydney, Australia Xero Full time

    **How you’ll make an impact**: As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global lifecycle and engagement strategy. **What you'll do**: - Supporting the Lifecycle Marketing Manager, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help...

  • Customer Lifecycle Marketing Specialist

    3 weeks ago

    Sydney, New South Wales, Australia TMGM Full time

    About the RoleWe are seeking an experienced Customer Lifecycle Marketing Specialist to join our team at TMGM. As a strategic marketer, you will be responsible for developing and executing customer journeys that drive engagement, retention, and growth.Key Responsibilities:Develop and execute automation strategies to improve customer experiences and reduce...

  • Customer Lifecycle Marketing Specialist

    6 months ago

    Sydney, Australia Aquent Full time

    **$90,000 - $100,000 + Super**: - **Leading Pet Care Retailer**: - **Sydney** **Client Description** Do you love animals and marketing?** This is a great opportunity for data-driven CRM marketers who are comfortable in a fast-paced retail environment. You’ll be part of a large Pet Care retailer in northwest Sydney delivering end-to-end customer...

  • Lifecycle Marketing Coordinator

    4 weeks ago

    Sydney, New South Wales, Australia SafetyCulture Full time

    Unlock the Power of Lifecycle Marketing with SafetyCultureAbout UsSafetyCulture is a leading provider of customer-centric SAAS solutions, empowering working teams to improve continuously. Our mission-driven approach focuses on giving front-line workers a voice and leaders visibility to make informed decisions.About the RoleWe are seeking a skilled Marketing...

  • Lifecycle Marketing Manager

    6 months ago

    Sydney, Australia F45 Training, Inc. Full time

    Are you an experienced marketer who is passionate about creating engaging customer experiences that truly resonate? If you answered yes, then we have an incredible opportunity waiting for you in a brand new role! At F45, we are looking for a dynamic and creative Lifecycle Marketing Manager to join our growing team. As the Lifecycle Marketing Manager, you'll...

  • Lifecycle Marketing Content Specialist

    2 weeks ago

    Sydney, New South Wales, Australia SafetyCulture Full time

    About the RoleWe are seeking a highly skilled Digital Communications Expert - Lifecycle Marketing to join our growing Lifecycle Marketing Team at SafetyCulture. As a key member of this team, you will be responsible for developing and executing lifecycle communications and campaigns across channels such as email, in-app, and push notifications.Key...

  • Customer Lifecycle Marketing Manager

    6 months ago

    Sydney, Australia hipages Full time

    **About the role**: A fantastic opportunity for a Customer Marketing Manager to join the hipages team is now available. In this role you will be empowered to re-shape how hipages engages our tradies by creating seamless and personalised experiences on and off platform. Your purpose is to establish and maintain tradie usage habits across the hipages...

  • Lifecycle Marketing Executive

    6 months ago

    Sydney, Australia Sharp & Carter Full time

    Incredible opportunity to join an Industry Leading, Australian Owned Retail bra - $40 - $45 P/H B+S | Initial 6 Month Contract | WHV Welcome | CBD Office + WFH - Huge Growth Potential with Lots of Training and Development **About** Our client is a trusted and innovative leader in the retail industry, dedicated to delivering quality products and exceptional...

  • Senior Lifecycle Marketing Manager

    2 weeks ago

    Sydney, New South Wales, Australia Keegan Adams Recruitment Full time

    Unlock New Opportunities as a Senior Lifecycle Marketing ManagerA leading global fintech company, renowned for its cloud-based accounting software, is seeking an experienced Senior Lifecycle Marketing Manager.Why this Role?You will play a key part in designing and executing retention and lifecycle campaigns to drive customer engagement and loyalty.As a...

  • Lifecycle Marketing Executive

    3 months ago

    Sydney, Australia SafetyCulture Full time

    **Lifecycle Marketing Executive**: - Sydney- Marketing - Customer Lifecycle /- Full-time Permanent /- Hybrid- SafetyCulture is a customer and product-led SAAS company, our mission is to help working teams get better every day, our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving...

  • Customer Lifecycle Marketing Strategist

    4 weeks ago

    Sydney, New South Wales, Australia TMGM Full time

    Company Overview:TMGM is a leading online trading and investment services provider, proudly serving as Chelsea FC's Official Regional Online Forex and Trading Partner in Asia Pacific. With a global presence and offices spanning three continents, TMGM has established a reputation for excellence through regulatory compliance, technological innovation, and...

  • Marketing Manager, Customer Lifecycle

    6 months ago

    Sydney, Australia Wisr Full time

    **Working at Wisr** As a purpose-led organisation on a mission to bring people closer to financial wellness, we truly believe in what we do and every person who joins our team plays a part in our success. By practising what we preach (hello, $500 wellness reimbursement, 1:1 coaching via Uprise and unlimited Udemy learning!), you are empowered to own your...

  • Lifecycle Marketing Manager

    6 months ago

    Sydney, Australia Salt Recruitment Full time

    Our client is an award-winning global Fintech & Martech giant that has repeatedly been listed as one of Fortune’s Top 100 Best Places To Work, for culture and offering groundbreaking tech eCommerce SAAS solutions to 150+ markets across the globe. This is an exciting opportunity for a lifecycle/customer marketing manager as you will be executing...

  • Lifecycle Marketing Manager

    6 months ago

    Sydney, Australia Big Red Group Full time

    Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...

  • Marketing Specialist, CRM

    2 months ago

    Sydney, Australia Wisr Full time

    **Working at Wisr** As a purpose-led organisation on a mission to bring people closer to financial wellness, we truly believe in what we do and every person who joins our team plays a part in our success. By practising what we preach (hello, $500 wellness reimbursement, 1:1 coaching via Uprise and unlimited Udemy learning!), you are empowered to own your...

  • Lifecycle Marketing Executive

    3 months ago

    Sydney, Australia SafetyCulture Full time

    SafetyCulture is a customer and product-led SAAS company, our mission is to help working teams get better every day, our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safety, quality and continuous improvement.An amazing opportunity has come up for a Marketing Communications...

  • Lifecycle Marketing Executive

    6 months ago

    Sydney, Australia Big Red Group Full time

    **About Us**: Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale...

  • CRM Lifecycle Specialist

    6 months ago

    Sydney, Australia Montu Full time

    **Company Description** Montu is Australia’s largest medical cannabis company. With operations in Australia and Europe, we take a technology-first approach to improving the medical cannabis patient experience - whether it’s by delivering best-in-class online clinical care, or through our industry-leading product lines and innovative supply chain...

  • Lifecycle Marketing Director for Fintech

    3 weeks ago

    Sydney, New South Wales, Australia Keegan Adams Recruitment Full time

    Top Workplace in Australia Seeks Senior ExpertiseAn award-winning global fintech, renowned for its innovative cloud-based accounting software, is looking for a seasoned Lifecycle Marketing Manager to join its team. Role Overview:The ideal candidate will play a key role in partnering with the marketing team to design and execute retention and lifecycle...