Customer Lifecycle Marketing Manager

3 weeks ago

Sydney, Australia TMGM Full time

TMGM stands at the forefront of online trading and investment services, proudly serving as Chelsea FC's Official Regional Online Forex and Trading Partner in Asia Pacific. With a global presence and offices spanning three continents, TMGM has earned its reputation as a trusted CFD trading provider. We embody excellence through a commitment to regulatory compliance, technological innovation, and unparalleled customer service.

At TMGM, our vision goes beyond providing a platform for trading; we aspire to empower our clients with the best trading conditions. We leverage industry-leading and cutting-edge innovative platforms to ensure that your trading experience is nothing short of exceptional. Our relentless commitment to research and development continually pushes the boundaries of liquidity and usability, giving them the tools they need to thrive in an ever-evolving financial landscape.

Responsibilities:
  • Work at both the strategic and tactical level to champion bold, innovative automation. Lead and oversee automation journeys from start to finish, including concept development, execution, and analysis.  
  • Develop and execute customer journeys that can extend across multiple brands, experimenting with multi-touch, data lead, test and learn campaigns, and adjusting for optimisation   
  • Liaise with key stakeholders as a subject matter expert, providing insights on automations capabilities, journey design, and best practices. 
  • Manage the Automations Executive who delivers efficient and personalised communications to our customers. Provide leadership and supporting best practice campaign delivery and optimal ways of working.  
  • Envision new marketing approaches and channels to reach and engage key audiences. Leverage automation to reduce manual processes and improve productivity, making recommendations to reduce resource demands, complication, and duplication   
  • Lead and own MCV (Marketing Customer View) attributes, to find new opportunities to develop relevant and needs focused member communications. Build all Data Extensions, and where required, liaison with the Data team for advanced builds 
  • Development and build of campaigns using Automation Studio, Email Studio, Mobile Studio, Journey Builder and Content Builder.    
  • Lead and own customer base growth strategies with our lapsed customers (Winback) and existing member (Referral) base.    
  • Develop and maintain ways of working, ensuring documentation of business rules for team briefing, stakeholder approvals process, data verification, testing, and deployment activities. 
  • Consult on and support the integration of Salesforce Marketing Cloud with other platforms in our tech stack and stay updated on new platform developments and releases. 

Requirements

  • 5+ years’ experience in related positions, working with large scale CRM and marketing automation platforms.   
  • Experience developing and delivering full customer lifecycle strategies, with an obsession for customer centricity that meets business objectives.    
  • Experience working with customer data, knowledge of data architecture/models & safe handling of data, including staying abreast of industry best practices and policies (Privacy & Spam Acts).   
  • ESP/marketing automation system such as Salesforce Marketing Cloud.   
  • Data driven marketer, with strong verbal, written and presentation skills.   
  • Self-motivated, nimble and results-driven in a fast-paced and deadline-driven environment.  

Benefits

  • Celebrate your tenure with us Receive generous milestone anniversary gifts that grow with each year of service.
  • Join a vibrant workplace culture with fantastic team-building activities and WFH arrangements.
  • Prioritize your well-being Access our Flexible Spending Account (FSA) for various health and wellness needs.
  • Invest in your growth Access annual training opportunities tailored to your role.

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