Marketing Manager, Customer Lifecycle
7 months ago
**Working at Wisr**
As a purpose-led organisation on a mission to bring people closer to financial wellness, we truly believe in what we do and every person who joins our team plays a part in our success. By practising what we preach (hello, $500 wellness reimbursement, 1:1 coaching via Uprise and unlimited Udemy learning), you are empowered to own your role, your development and the space that you play in.
We value psychological wellbeing and safety, fostering a high-performing culture which enables continuous learning and growth. Our hiring and interviewing process is designed for you to showcase your experience, skills and passion and take great pride in not just ‘ticking a box’. If this role resonates with you, we want to hear from you.
We are a people first business and flexibility is key to that - whether you prefer to be in our beautiful office space full time or prefer to work in a hybrid manner, we don’t mind
**About the job**
As a core member of our Marketing & Growth team, you will play a pivotal role in driving user acquisition and retention initiatives. Leveraging your expertise in marketing automation and harnessing growth marketing techniques, you will craft exceptional campaigns and experiments to fuel scalable growth and drive long-term customer value across the customer lifecycle.
This is your opportunity to make an impact and see the work that you do make a tangible difference at Wisr.
Key responsibilities include:
- Develop comprehensive marketing plans and strategies that align with growth objectives and OKRs.
- Serve as the company expert for Marketing Automation, building on our existing program to increase effectiveness and personalisation at scale.
- Utilise customer data and campaign analytics to identify insights and opportunities for enhancing customer journeys and drive user engagement.
- Work closely with cross-functional teams, including Product, Data Analytics, Sales, and Customer Success, to ensure alignment and execute growth initiatives based on data-driven insights.
- Monitor and analyse campaign performance metrics, providing actionable insights and recommendations for optimisation.
- Inform marketing and product strategies by staying up-to-date on market trends, competitor activities, and customer preferences.
- Leadership and mentoring of a Customer and Marketing Coordinator, fostering a culture of innovation, collaboration, and continuous improvement.
**About you**
You are a curious and experienced Marketing Manager with a strong background working within a customer-focused organisation, ideally with experience in the finance space. You are a strong communicator who can establish and maintain effective stakeholder relationships, both internally and externally.
You have strong analytical acumen and plenty of hands-on experience building and executing multi-channel campaigns using marketing automation tools such as Braze, Adobe, Salesforce, or equivalent. Your ability to communicate customer data is second to none, and you have strong influencing skills to drive the development and execution of effective marketing campaigns.
**What you’ll bring**
- Tertiary qualification in Marketing or equivalent.
- 6+ years of marketing experience (in-house and/or agency), with expertise in both acquisition and lifecycle programs of work.
- Highly experienced with marketing automation tools (Braze, Adobe, Salesforce, Marketo, etc.).
- Deep understanding of marketing principles, methodologies, and technologies, particularly in marketing automation and growth hacking.
- Strong analytical skills and proficiency in interpreting data to drive strategic decision-making (Excel, Tableau, Google Analytics, Amplitude will be your friends).
- Excellent communication skills, with the ability to effectively articulate complex ideas and concepts.
- Excellent project management skills, with the ability to manage multiple moving parts.
- Demonstrated experience with customer segmentation and ongoing implementation.
- Knowledge of the financial services industry is advantageous.
- Strong organisation skills and attention to detail, with the ability to follow process with limited support
**Some of Our Perks & Benefits**
- Flexible and hybrid working
- $500 every year to spend on your wellbeing
- Access via WHEREFIT to discounted gym memberships, corporate discounts for wellbeing products and more
- Generous paid parental leave to support your transition to parenthood
- Unlimited Udemy access to learn new skills
- Regular social events and awesome team offsites
- Access to our Employee Assistance Program, Uprise with up to 6 coaching sessions per year
**Our Why, What and How**
We are a proudly purpose-led ASX-listed fintech on a mission to bring people closer to financial wellness and make a real difference in the world, starting right here in Australia. By building products and experiences designed to have a positive impact on the financial health and lives of our customers, w
-
Lifecycle Marketing Manager
7 months ago
Sydney, Australia F45 Training, Inc. Full timeAre you an experienced marketer who is passionate about creating engaging customer experiences that truly resonate? If you answered yes, then we have an incredible opportunity waiting for you in a brand new role! At F45, we are looking for a dynamic and creative Lifecycle Marketing Manager to join our growing team. As the Lifecycle Marketing Manager, you'll...
-
Lifecycle Marketing Manager
5 days ago
Sydney, Australia F45 Training Full timeAre you an experienced marketer who is passionate about creating engaging customer experiences that truly resonate? If you answered yes, then we have an incredible opportunity waiting for you in a brand new role! At F45, we are looking for a dynamic and creative Lifecycle Marketing Manager to join our growing team. As the Lifecycle Marketing Manager, you'll...
-
Lifecycle Marketing Manager
5 days ago
Sydney, Australia Latitude IT Full timeStart up business within a well established and popular Australian brand - Hybrid working model and a CBD office location - A role with ownership, help develop the CRM and lifecycle marketing strategy As the Lifecycle Marketing Manager, you will be responsible for developing and executing campaigns across various stages of the customer journey, from...
-
Customer Marketing Manager
7 months ago
Sydney, Australia Sharp & Carter Full timeAmazing Customer Marketing Manager - Retention opportunity | Big B2C Brand - Develop, nurture and protect their customer base | Leadership position - Amazing B2C Brand | $160,000 base + super + bonus | CBD & WFH Options - **Amazing Customer Lifecycle Marketing Manager - Retention opportunity | Big B2C Brand**: - **Develop, nurture and protect their customer...
-
Customer Lifecycle Marketing Manager
7 months ago
Sydney, Australia hipages Full time**About the role**: A fantastic opportunity for a Customer Marketing Manager to join the hipages team is now available. In this role you will be empowered to re-shape how hipages engages our tradies by creating seamless and personalised experiences on and off platform. Your purpose is to establish and maintain tradie usage habits across the hipages...
-
Customer Lifecycle Marketing Specialist
4 months ago
Sydney, Australia CMC Markets Full timeCMC are hiring! We have a permanent opportunity for a Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team, based in our Barangaroo, Sydney office. Please note that we operate onsite working and would require you to come into our Barangaroo office 5 days per week. About Us: CMC Markets is a global leader in CFD trading and share...
-
Lifecycle Marketing Manager
7 days ago
Sydney, Australia S2M Digital Full time**Job Type**: - Full Time**Location**: - Sydney NSW**Classification**: - Marketing / PR / Events**Sub Classification**: - E-Marketing**Reference #**: - 3614643**Contact Name**: - Muneera R. Jaranilla- **Salary**: - $130,000.00 - $155,000.00 Year- This innovative fintech business has developed an award winning and world leading technology. After...
-
Lifecycle Marketing Manager
7 months ago
Sydney, Australia Big Red Group Full timeBig Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership. Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of...
-
Lifecycle Marketing Manager
7 days ago
Sydney, Australia S2M Full timeInternational Fintech launching in Australia - Unlimited career growth potential - $130k to $155k package depending on experience This innovative fintech business has developed an award winning and world leading technology. After several years of success overseas, they are now looking to bring the product offering to Australia, and require a Lifecycle...
-
Lifecycle Marketing Manager
6 months ago
Sydney, Australia Salt Recruitment Full timeOur client is an award-winning global Fintech & Martech giant that has repeatedly been listed as one of Fortune’s Top 100 Best Places To Work, for culture and offering groundbreaking tech eCommerce SAAS solutions to 150+ markets across the globe. This is an exciting opportunity for a lifecycle/customer marketing manager as you will be executing...
-
Customer Lifecycle Marketing Coordinator
3 days ago
Sydney, Australia 3P Learning Full time_An exceptional opportunity to drive impactful customer engagement at one of the globe's most successful EdTech companies._ **What you’ll love about this role**: At 3P Learning, we can offer you a career with purpose and meaning. Our EdTech products, including market-leading Mathletics, Reading Eggs, Writing Legends, and Mathseeds, inspire kids to love...
-
Lifecycle Marketing Manager
3 days ago
Sydney, Australia OrbitRemit Full timeSydney, Australia **Who we are**: OrbitRemit is an innovative and fast growing digital payments company. We have developed world leading technology enabling our customers to transfer money internationally at the best possible exchange rate, for the lowest possible fee. We are a disruptive force in the area of cross border payments helping our customers send...
-
Customer Lifecycle Marketing Specialist
7 months ago
Sydney, Australia CMC Markets Full timeCustomer Lifecycle Marketing Specialist (Bilingual) - Asia Pacific CMC Markets is a global leader in CFD trading and share investing. Our vision is to provide the ultimate online trading experience so everyone can achieve their financial potential. Since our launch in London in 1989, we’ve expanded globally with offices across Europe and Asia Pacific....
-
Lifecycle Marketing Specialist
7 months ago
Sydney, Australia Xero Full time**How you’ll make an impact**: As a Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of Xero’s global lifecycle and engagement strategy. **What you'll do**: - Supporting the Lifecycle Marketing Manager, you’ll put our customers at the core of everything you do, to map who our users are, what they need and help...
-
Lifecycle Marketing Executive
7 months ago
Sydney, Australia Sharp & Carter Full timeIncredible opportunity to join an Industry Leading, Australian Owned Retail bra - $40 - $45 P/H B+S | Initial 6 Month Contract | WHV Welcome | CBD Office + WFH - Huge Growth Potential with Lots of Training and Development **About** Our client is a trusted and innovative leader in the retail industry, dedicated to delivering quality products and exceptional...
-
Lifecycle Marketing Executive
3 days ago
Sydney, Australia hipages Full timehi, we're hipages Group. We are an Australian-owned, ASX listed tech company and the leading online tradie marketplace in Australia. Ranked #2 Best Places to Work in Australia, we offer meaningful, impactful work collaborating and innovating with the best and brightest in a transparent, supportive and fast-paced work environment. Inspired and driven by our...
-
Marketing Lifecycle Manager
3 days ago
Sydney, Australia Swyftx Full timeSwyftx is an innovative fin-tech scale-up, rapidly building a name for itself as Australia’s most feature-rich and best-priced digital currency exchange. With over 700,000 users and growing fast, we are building an exceptional team to support this fantastic growth. We’re putting our people’s values, and our customer’s experience first, with our...
-
Customer Lifecycle Marketing Specialist
7 months ago
Sydney, Australia Aquent Full time**$90,000 - $100,000 + Super**: - **Leading Pet Care Retailer**: - **Sydney** **Client Description** Do you love animals and marketing?** This is a great opportunity for data-driven CRM marketers who are comfortable in a fast-paced retail environment. You’ll be part of a large Pet Care retailer in northwest Sydney delivering end-to-end customer...
-
Lifecycle Marketing Executive
3 months ago
Sydney, Australia SafetyCulture Full time**Lifecycle Marketing Executive**: - Sydney- Marketing - Customer Lifecycle /- Full-time Permanent /- Hybrid- SafetyCulture is a customer and product-led SAAS company, our mission is to help working teams get better every day, our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving...
-
Customer Lifecycle Manager, Au Marketing
1 month ago
Sydney, Australia Amazon Commercial Services Pty Ltd Full time4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience using Microsoft Excel to manipulate and analyze data - Experience building, executing and scaling cross-functional programs or marketing...
