Marketing Manager, Customer Lifecycle

6 months ago

Sydney, Australia Wisr Full time

**Working at Wisr**

As a purpose-led organisation on a mission to bring people closer to financial wellness, we truly believe in what we do and every person who joins our team plays a part in our success. By practising what we preach (hello, $500 wellness reimbursement, 1:1 coaching via Uprise and unlimited Udemy learning), you are empowered to own your role, your development and the space that you play in.

We value psychological wellbeing and safety, fostering a high-performing culture which enables continuous learning and growth. Our hiring and interviewing process is designed for you to showcase your experience, skills and passion and take great pride in not just ‘ticking a box’. If this role resonates with you, we want to hear from you.

We are a people first business and flexibility is key to that - whether you prefer to be in our beautiful office space full time or prefer to work in a hybrid manner, we don’t mind

**About the job**

As a core member of our Marketing & Growth team, you will play a pivotal role in driving user acquisition and retention initiatives. Leveraging your expertise in marketing automation and harnessing growth marketing techniques, you will craft exceptional campaigns and experiments to fuel scalable growth and drive long-term customer value across the customer lifecycle.

This is your opportunity to make an impact and see the work that you do make a tangible difference at Wisr.

Key responsibilities include:

- Develop comprehensive marketing plans and strategies that align with growth objectives and OKRs.
- Serve as the company expert for Marketing Automation, building on our existing program to increase effectiveness and personalisation at scale.
- Utilise customer data and campaign analytics to identify insights and opportunities for enhancing customer journeys and drive user engagement.
- Work closely with cross-functional teams, including Product, Data Analytics, Sales, and Customer Success, to ensure alignment and execute growth initiatives based on data-driven insights.
- Monitor and analyse campaign performance metrics, providing actionable insights and recommendations for optimisation.
- Inform marketing and product strategies by staying up-to-date on market trends, competitor activities, and customer preferences.
- Leadership and mentoring of a Customer and Marketing Coordinator, fostering a culture of innovation, collaboration, and continuous improvement.

**About you**

You are a curious and experienced Marketing Manager with a strong background working within a customer-focused organisation, ideally with experience in the finance space. You are a strong communicator who can establish and maintain effective stakeholder relationships, both internally and externally.

You have strong analytical acumen and plenty of hands-on experience building and executing multi-channel campaigns using marketing automation tools such as Braze, Adobe, Salesforce, or equivalent. Your ability to communicate customer data is second to none, and you have strong influencing skills to drive the development and execution of effective marketing campaigns.

**What you’ll bring**
- Tertiary qualification in Marketing or equivalent.
- 6+ years of marketing experience (in-house and/or agency), with expertise in both acquisition and lifecycle programs of work.
- Highly experienced with marketing automation tools (Braze, Adobe, Salesforce, Marketo, etc.).
- Deep understanding of marketing principles, methodologies, and technologies, particularly in marketing automation and growth hacking.
- Strong analytical skills and proficiency in interpreting data to drive strategic decision-making (Excel, Tableau, Google Analytics, Amplitude will be your friends).
- Excellent communication skills, with the ability to effectively articulate complex ideas and concepts.
- Excellent project management skills, with the ability to manage multiple moving parts.
- Demonstrated experience with customer segmentation and ongoing implementation.
- Knowledge of the financial services industry is advantageous.
- Strong organisation skills and attention to detail, with the ability to follow process with limited support

**Some of Our Perks & Benefits**
- Flexible and hybrid working
- $500 every year to spend on your wellbeing
- Access via WHEREFIT to discounted gym memberships, corporate discounts for wellbeing products and more
- Generous paid parental leave to support your transition to parenthood
- Unlimited Udemy access to learn new skills
- Regular social events and awesome team offsites
- Access to our Employee Assistance Program, Uprise with up to 6 coaching sessions per year

**Our Why, What and How**

We are a proudly purpose-led ASX-listed fintech on a mission to bring people closer to financial wellness and make a real difference in the world, starting right here in Australia. By building products and experiences designed to have a positive impact on the financial health and lives of our customers, w

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