Customer Lifecycle Manager, Au Marketing
16 hours ago
4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience using Microsoft Excel to manipulate and analyze data - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
In this role, you'll:
- Collaborate with cross-functional teams to develop and execute data-driven marketing strategies
- Enhance customer experiences and drive measurable business results
- Leverage your expertise in customer lifecycle marketing to increase engagement, encourage new shopping behaviors, and foster loyalty
- Utilize advanced analytics to optimize campaign performance and ROI
If you're passionate about shaping the future of e-commerce and ready to make a significant impact, we invite you to join our team at Amazon Australia.
Key job responsibilities
- Plan, design and execute cross-channel marketing initiatives to drive customer cohort progression, engagement, adoption of new shopping behaviors and repeat purchasing
- Design and conduct experimental tests to uncover insights and inform future campaigns
- Build and manage campaigns that drive high-value actions (HVA), and repeat purchases, report on individual campaign results and bigger picture trends
- Utilize data analytics (e.g. dashboards, SQL or other analytical tools) to gain customer behavior insights, identify at-risk segments, and develop targeted marketing campaigns.
- Utilize data analytics to gain customer behavior insights and develop targeted campaigns
- Partner with global teams to implement best practices and systems for AU programs
- Document best practices in execution and reporting that will serve as a model for partner teams
A day in the life
About the team
We're a collaborative and innovative group passionate about using data and creativity to enhance the customer journey. Our team values diverse perspectives and encourages open communication. We support each other's growth and celebrate our successes together.
Learn More about Amazon Australia
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