Growth Marketing Lead

6 months ago

Sydney, Australia Crimson Education Full time

Join the forefront of educational transformation: help lead growth marketing in a role that helps shape the futures of scholar-athletes around the world, at one of the most exciting education startups in the world, now valued at more than $600M USD.

**What this role is responsible for**

The role will be responsible for the growth of Athletics enrollments at Crimson Education globally; driving awareness in key markets and coordinating high impact digital campaigns via the creation of design assets and execution of campaigns. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities.

A portion of the role will be ANZ-focused, but you will join a diverse team and have access to global resources. In particular, you will:

- Lead generation of collateral related to Crimson’s international athletics program, which supports high school scholar-athletes around the world by strategizing their growth in sport, preparing them for U.S. admissions (SAT/ACT, extracurriculars, essays, etc.) and putting them in touch with coaches at top universities for the purpose of being recruited
- Help to map Crimson Athletics’ growth strategy while owning a tight marketing budget
- Help manage our sales funnel—monitor the pipeline of prospective families and provide reports analysing marketing touchpoints and campaign performance
- Collaborate with regional marketing teams to share assets generated, and filter best practices across company units
- Partner with our sales team to proactively ensure prospective families are nurtured through to enrolment
- Scout and develop partnership opportunities

**Skills & Experience**
- Adaptability and Growth Mindset—you’re proactive in ideating new and creative campaigns, shuttering failing initiatives, and learning rapidly
- Problem-Solving and Analytical Abilities—you track marketing and sales data rigorously, generating actionable insights that you share with the team and rapidly deploy
- Project Management—you manage multiple projects and deadlines seamlessly, coordinating tasks, meeting deadlines and continually optimising campaigns for future success
- Communication and Interpersonal Skills—you communicate well across teams and organisations, both as a colleague and as a representative of our service to potential customers
- Design aesthetic—you have an eye for quality branding, detail in design and clear and striking copywriting that confidently presents our unique value proposition
- Industry knowledge development—you rapidly seek to learn about trends in high-school age sports and education
- Bachelor’s degree in Communications, Marketing, PR, Business or related fields preferred
- 3+ years of marketing experience in a growth-oriented environment preferred

If you're passionate about education technology, sport, and people — and you are seeking a fast-paced, collaborative environment — we'd love to hear from you We’re looking for a team player who is comfortable owning targets, but who genuinely enjoys combining across business functions to find creative solutions and drive outcomes.

**Why work for Crimson?**
- Flexible working environment, you will be empowered to structure how you work
- Option to work from our many locations/remotely around the globe (role dependant) with us
- Limitless development and exposure
- our internal promotions/role changes made up 33% of all recruitment last year.
- $1,000 training budget per year
- we love to level up
- Psychologist on staff
- Impressive fireside chats and workshops to help the team continuously level up
- Radical Candour is a feedback approach we live by
- We’re a global player with 28 markets (and growing) across the globe

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