Group Marketing Manager

3 weeks ago


Melbourne, Australia Brilliantalent Full time

**Leading FMCG Group | Leads Team of 15+ | around $180k Base + Super**
- Location: Clayton
- Hybrid
- Need someone good at developing a strong team, also strong at collaborating with HQ.

**Key Responsibilities**:

- Be accountable to develop the global brand story/strategy for the group’s core international brands and corporate brand, as well as the global guidance of packaging design/label artwork.
- Develop the effective Marketing, Digital and Communications strategy for the Australian market and provide strong support to drive group's marketing strategy.
- Own the core brands’ Product Architecture and deliver compelling product propositions to target the right consumers/differentiate with competitors’
- Lead the Innovation with long-term NPD funnel/cross category planning, portfolio development & management, and product formulation/format/pricing strategy delivering a pipeline of category disrupting NPD and renovated EPD, meeting consumer needs across Australia and Internationally.
- Lead the direction of all marketing related activities including brand management, activation plans, market research, communications, and PR to deliver market share growth, increase brand awareness and ultimately uphold the sales performance.
- Provide direction to take creativity to the next level creating behavioural change in consumers (to C) and industry (to B) understanding of the importance of preventative health, the benefits of the microbiome and early life health supplementation, through effective education and engagement programs.
- Lead and inspire the marketing team to deliver the marketing strategy and company objectives by working cross functionally with the team, and in particular closely collaborate with Sales and R&D teams.
- With global reach this role requires both domestic and international engagement and travel when possible.



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