Marketing Manager

1 month ago

Melbourne, Australia The Hopkins Group Full time

A key player in the financial services industry with a clear plan for significant growth in the short-term, The Hopkins Group is seeking a highly motivated marketing generalist, leading a modestly-sized marketing team who delivers over and above on a regular basis.

The Marketing Manager (“MM”) manages all areas of marketing for The Hopkins Group (“THG”) and related brands and businesses, which includes managing digital marketing budget, planning and overseeing marketing events, managing website content, creating and organizing marketing collateral, coordinating campaigns, lead generation, coordinating communication to THG clients and marketing research.

**REPORTING RELATIONSHIP**

The Marketing Manager reports directly to the Managing Director and has a close working relationship with The Hopkins Group Leadership Team.

**SPECIFIC ACCOUNTABILITIES & RESPONSIBILITIES**

With client experience and lead generation front of mind, the main responsibilities of the MM include, but are not limited to, the following:

- Contribute to the preparation and execution of the THG Strategic Plan, including the marketing plan and quarterly campaigns
- Active member of The Hopkins Group Leadership Team
- Management of the Marketing business unit budget and the budget for specific projects, including analysis of results and advising on areas where improvement might be made
- Develop and execute campaigns to support business unit initiatives and help them reach targets. This will include taking a lead role in the delivery of an exciting and significant campaign for a new target audience which is imminently due for launch
- At all times be well presented, courteous, enthusiastic and professional
- Mentor and manage the workflow of the marketing team, which currently includes a Marketing Coordinator and Content Producer, with a desire to employ a CRM administrator
- Develop and prepare marketing proposals, strategies and campaigns (traditional, digital and social) with the various THG businesses, as required, and manage the execution thereof
- Deliver communications to staff, the Leadership Team, the Executive Board and other stakeholders in relation to campaign launches, presentations, staff engagement and newsletters
- Source and maintain strong business relationships with external stakeholders in order to achieve the highest quality service and outcomes at the best prices
- Collaborate with business unit leaders to develop, implement and execute initiatives to continually improve the client and referral partner experience from lead generation to on boarding and ongoing management
- Develop and implement client journeys and engagement initiative and nurture lead channels
- Develop and execute initiatives to leverage from THG’s CRM for effective campaign marketing
- Manage the content calendar and, in conjunction with THG businesses, create relevant, regular and timely content in various formats including blog posts, social media, video production, white papers and brochures.
- Manage, develop and implement initiatives to grow social media presence
- Implement and manage SEO, SEM and Google AdWords analytics for online activities and business websites, suggestions for ongoing improvement and refinement of PPC and spend
- Oversee the maintenance of all THG supported websites
- Keep up to date and knowledgeable on digital and social marketing trends and topical property or financial matters
- Comply with THG business systems and processes with regard to all activities
- Be an active and punctual member and contributor to training, team meetings and firm wide activity, including events which may be outside of normal working times
- Comply with the THG Style Guide and visual identity, and encourage its use and compliance with other staff members throughout THG
- Comply with all policies and procedures regarding OHS

**THE HOPKINS GROUP PHILOSOPHIES, GOALS & OBJECTIVES**
- A sound knowledge of the THG Communication Strategy, and the manner of how THG communicates to our audience, is essential

**QUALIFICATIONS/EXPERIENCE/KNOWLEDGE**
- Tertiary qualifications in Marketing and/or Communications essential
- Minimum three years demonstrated success as a Marketing Manager or similar in a corporate environment (property or finance industry experience looked upon favourably, but not essential)
- Demonstrated ability to not only manage, but also be hands-on in day-to-day execution
- Demonstrated account time management experience essential in the management of conflicting demands, prioritisation and multi-tasking
- Demonstrated experience in digital marketing, lead generation and project management
- Experience with Content Management Systems (CMS) (Salesforce highly favoured)
- Demonstrated Social Media management and advertising experience in various platforms, including (but not limited to) Facebook, LinkedIn, Twitter, and YouTube
- Demonstrated design software experience, including Abobe InDesign, Illustrator and Photoshop
-

  • Marketing Admin Assistant

    4 weeks ago

    South Melbourne, Australia Pepper Marketing Full time

    An entry-level marketing support role with mentoring, training and opportunities for promotion - Additional leave benefits over Christmas and during the year - Salary of $55,000 to $65,000 plus super depending on experience We’re a boutique marketing agency with a great team working with some of the biggest names in tech. The marketing admin assistant...

  • Account Manager/Marketing Coordinator

    3 months ago

    Melbourne, Australia SupaMac Marketing Pty Ltd Full time

    About Us :Burgess Rawson is Australia's largest privately owned commercial real estate agency and experiencing an exciting phase of growth and transformationAbout You :Bachelor or qualification in business or relevant work experience equivalentPosition Summary :Are you an experienced Account Manager looking for a role where no two days are the same? Can you...

  • Marketing Admin Assistant

    4 weeks ago

    South Melbourne, Australia Pepper Marketing Full time

    Flexible Part-time role, 4 days a week (Mon to Thur), with the option to extend to full-time - Manage client reporting, database management and office admin - Flexible leave options, including an additional 2 weeks leave over Christmas - Salary of $55,000 to $65,000 pro-rata plus super depending on experience We’re a boutique marketing agency with a great...

  • Chief Marketing Officer

    2 weeks ago

    Melbourne, Victoria, Australia Predictable Marketing Pty Ltd Full time

    Predictable Marketing is a growth marketing agency specialising in acquiring clients for high-ticket service-based businesses.We provide end-to-end services, including market research, funnel creation, video sales letter development, and paid advertising, to help you consistently generate "ready to buy" prospects and achieve a minimum 4:1 return on ad...

  • Chief Marketing Officer

    2 weeks ago

    Melbourne, Victoria, Australia Predictable Marketing Pty Ltd Full time

    Predictable Marketing specializes in assisting high-end service-based businesses in acquiring clients. They offer a range of services, including market research, developing sales funnels, creating video sales letters, and managing paid advertising campaigns, all aimed at helping businesses consistently attract potential buyers and achieve a minimum 4:1...

  • Business Development Manager

    2 weeks ago

    Melbourne, Victoria, Australia Array Marketing Full time

    Are you a strategic and dynamic Business Development professional looking impact the retail display industry? Array Marketing is seeking a Business Development Manager to drive our growth across Australia and New Zealand. This role is pivotal in identifying new market opportunities, forging partnerships, and driving sales.Your Key Responsibilities:Lead...

  • Implementation Manager

    4 weeks ago

    Melbourne, Australia 3 Phase Marketing Full time

    **Melbourne**: The reality is, we spend most of our lives at work, so it helps if it’s a rewarding, inspiring place to be. At 3PM, we’ve gone out of our way to create an environment where the whole team is truly valued - where coming to work is something we actually get excited about. Agency-land has gained itself a crappy reputation over the years. But...

  • Implementation Manager

    2 weeks ago

    Melbourne, Victoria, Australia 3 Phase Marketing Full time

    Melbourne:The reality is, we spend most of our lives at work, so it helps if it's a rewarding, inspiring place to be. At 3PM, we've gone out of our way to create an environment where the whole team is truly valued - where coming to work is something we actually get excited about.Agency-land has gained itself a crappy reputation over the years. But we're not...

  • Campaign Manager

    4 weeks ago

    Melbourne, Australia 3 Phase Marketing Full time

    **Melbourne**: The reality is, we spend most of our lives at work, so it helps if it’s a rewarding, inspiring place to be. At 3PM, we’ve gone out of our way to create an environment where the whole team is truly valued - where coming to work is something we actually get excited about. Agency-land has gained itself a crappy reputation over the years. But...

  • Campaign Manager

    1 week ago

    Melbourne, Australia 3 Phase Marketing Full time

    **Melbourne**: The reality is, we spend most of our lives at work, so it helps if it’s a rewarding, inspiring place to be. At 3PM, we’ve gone out of our way to create an environment where the whole team is truly valued - where coming to work is something we actually get excited about. Agency-land has gained itself a crappy reputation over the years. But...

  • Campaign Manager

    2 weeks ago

    Melbourne, Victoria, Australia 3 Phase Marketing Full time

    Melbourne:The reality is, we spend most of our lives at work, so it helps if it's a rewarding, inspiring place to be. At 3PM, we've gone out of our way to create an environment where the whole team is truly valued - where coming to work is something we actually get excited about.Agency-land has gained itself a crappy reputation over the years. But we're not...

  • Customer Success Manager

    1 week ago

    Melbourne, Australia Selligent Marketing Cloud Full time

    Marigold helps brands foster customer relationships through the science and art of connection. Marigold Relationship Marketing is a suite of world-class martech solutions that help marketers create long term customer love and loyalty. Marigold’s products address the Messaging, Loyalty and Experiences marketing offerings, to a customer base that is...

  • Digital Account Manager

    4 weeks ago

    Melbourne, Australia Sea Salt Marketing Full time

    Are you an experienced and highly organised Account Manager? If yes, we would love to meet you! With a passion for everything digital marketing, you have great project management skills, and are on top of the latest social media trends to add value to our range of building and design clients. Working as part of our passionate content team who report to the...

  • Marketing Manager

    3 weeks ago

    Melbourne, Australia Spring Professional Full time

    Australia's successful private commercial property investment firm - Opportunities for career growth and development - Work life balance and access to industry training programs **_Have you ever thought about growing your marketing career in Retail Property? Or perhaps you are a Marketing Executive, with shopping centre experience, looking to step up into a...

  • Marketing Manager

    1 week ago

    Melbourne, Australia FourQuarters Full time

    6 Months Fixed Term Contract - Melbourne, CBD - $140k - $160k inclusive of super A global healthcare organisation is currently looking for a Marketing Manager to join their Marketing team. Reporting into the Marketing Director, this role will be managing a team of 4, looking after brand awareness, marketing campaigns and advertising. This role is a key...

  • Marketing Manager

    3 weeks ago

    Melbourne, Australia DNA Talent Full time

    **Marketing Manager**: **About the Company**: The company offers an extensive selection of hardware and retail products. As a company, they are committed to innovation, value, quality and providing a full range of work and lifestyle products. **About the Role**: Our client needs a Marketing Manager - Brands to work across the product portfolio. Works with...

  • Marketing Manager

    2 weeks ago

    Melbourne, Australia Universal Business Team Full time

    The Company: *X-Pak Global offers clients across Australia a quality, safe and certified range of load restraint solutions. Backed up with a variety of industry-leading products, their expert technical staff can provide training, advice, and on-site product demonstrations. The X-Pak range is a must for exporters, logistics and manufacturing industries...

  • Marketing Manager

    3 weeks ago

    Melbourne, Australia Gough Recruitment Full time

    Exciting Shopping Centre based Inner Melbourne - Strategic Role with Exceptional Growth - Highly Sought After Property Group! **The Opportunity** Work with an exciting and top-tier property group on a shopping centre asset based inner Melbourne. This is an incredible opportunity for an experienced Shopping Centre Marketing Executive or Manager to step into...

  • Marketing Manager

    2 weeks ago

    Melbourne, Victoria, Australia FourQuarters Full time

    6 Months Fixed Term Contract Melbourne, CBD- $140k - $160k inclusive of superA global healthcare organisation is currently looking for a Marketing Manager to join their Marketing team. Reporting into the Marketing Director, this role will be managing a team of 4, looking after brand awareness, marketing campaigns and advertising.This role is a key...

  • Marketing Manager

    1 month ago

    Melbourne, Australia The Hopkins Group Full time

    A key player in the financial services industry with a clear plan for significant growth in the short-term, The Hopkins Group is seeking a highly motivated marketing generalist, leading a modestly-sized marketing team who delivers over and above on a regular basis. **OVERVIEW** The Marketing Manager (“MM”) manages all areas of marketing for The Hopkins...