Group Sports Marketing Manager

1 week ago


Melbourne, Victoria, Australia Australian Venue Co. Full time

Job no: 514451

Work type:
Salaried

Location:
Melbourne - CBD

Categories:
Marketing


The Group Sports Marketing Manager will focus on creating and driving the national sports strategy by managing a national sporting calendar, leveraging partnerships with major sporting and supporter groups, creating best-in-class sports bar experiences, and driving sporting initiatives in venue.

In addition, The Group Sports Marketing Manager will manage and maintain existing relationships with critical broadcast and wagering partner.

Duties and responsibilities:

  • Develop, manage, and execute a calendar of major sporting events and opportunities relevant to sporting and hospitality.
  • Work with venues and marketing managers in an advisory capacity on what to show and when.
  • Manage relationships with key broadcast partners to support venue events and sports bar experiences.
  • Identify and curate opportunities for sporting events in venues, including talent sourcing. E.g. Sportsman lunch
  • Support group sponsorships manager on existing venue sporting sponsorships. Leverage existing partnerships to drive revenue.
  • Capitalise on major sporting events (e.g. Rugby World Cup) groupwide by leveraging existing and sourcing new partnerships. Execute a marketing strategy for relevant venues in collaboration with the marketing team—E.g. the British Lions tour hospitality partnership.
  • Drive strategy for payperview events groupwide. Manage relationships with PPV partners.
  • Collaborate with wagering partners on behalf of all relevant venues. Execute promotions and drive revenue across 'venue mode', digital commissions and wageringrelated sporting activations.
  • Research and monitor market trends and identify potential sportingspecific marketing activity each month
  • Work with marketing and venue teams in an advisory capacity to drive results for their venues.
  • Audit and report on venues' webbased Fanzo calendar to ensure they are up to date and accurate. Provide training to venues' when necessary.
  • Monthly summary of sporting event performance, including Main events,

Skills and Attributes required to be successful in this position:

  • Tertiary qualifications in business, marketing or equivalent professional qualification
  • Minimum five years' previous experience within a business development, sales, or marketing position in sports entertainment.
  • Relevant product and industry knowledge
  • A wellrounded knowledge of all sports codes and sporting activity
  • Existing relationships within the professional sporting community as well as broadcast and wagering partners
  • Excel Proficient
  • Experience in content creation with a focus on the sports category
  • Excellent written and verbal communication skills
  • Strong time management, planning and organisational skills
  • Problemanalysis and problemsolving skills
  • Achievement and resultsdriven
  • Ability to work autonomously and in a team
  • Able to deal with ambiguity
  • Decisionmaking
  • Budget management
  • Team development and management

Why work for Australian Venue Co?


We offer a competitive salary and always reward hard work and success We are a company that invests time in our employees, and there are endless opportunities to grow, up-skill and develop with AVC.

Along with the opportunity to start your Australian Venue Co. career, we can also ensure the following;

  • A welcoming, safe, supportive & social workplace culture
  • Generous Staff perks and discounts at 200+ pubs, bars & restaurants Australiawide
  • Training & development pathways


Mobility opportunities
  • One Company, 200+ places to work, endless adventures
  • Work for one of Australia's leading hospitality groups.
We value the diversity of our employees' experiences, talents, and cultures. Our talent strategy includes embracing diversity and fostering inclusion. Our capacity to unlock potential and improve our success depends on our ability to build a diverse, inclusive workforce.

Advertised: 03 Feb 2023 AUS Eastern Daylight Time

Applications close: 03 Mar 2023 AUS Eastern Daylight Time
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