Group Executive, Marketing

3 weeks ago

Melbourne, Australia Probe CX Full time

At Probe CX, we're powered by passion, driven by curiosity, enriched by a purpose to do it better. We work hard and love a good challenge (or multiple). With clients spanning across the Pacific, Asia and North America, we’re no stranger to thinking big and working with innovative minds to achieve great success. We are dedicated to doing things better than the day before, and our exponential growth is living proof that we have stayed true to this ethos. At Probe, expect to think differently, challenge the norm and find your purpose.

Step into the role of The Group Executive, Marketing at Probe Group, an industry-leading customer experience and digital transformation provider. With over 19,000 employees across five countries and multiple brands to oversee, this role presents a unique opportunity to lead a dynamic marketing team and foster success and innovation.

About the Role

The Group Executive, Marketing for Probe Group is responsible for planning, developing, implementing and monitoring the overall business marketing strategy in alignment with the value creation plan and in close collaboration with the sales organisation. This position involves leading, motivating, and empowering the global marketing team to drive forward-thinking strategies that elevate our industry leadership and amplify our brand impact.

The Group Executive, Marketing will be responsible for the following :

  • Develop comprehensive marketing strategies that align with Probe Group's overall business objectives and growth targets.

  • Develop and manage internal marketing and communications, including employer branding and candidate marketing.

  • Conduct market research to identify customer needs, industry trends, and competitive landscape to inform marketing plans. Use data and reports to make evidence-based decisions.

  • Develop a strategic roadmap for brand, martech, value propositions and competitive positioning.

  • Develop brand awareness campaigns to enhance Probe Group's reputation and market presence.

  • Work closely with the sales function to ensure a cohesive go-to-market strategy.

  • Develop and execute lead generation strategies to acquire new customers and expand the client base.

  • Oversee the implementation of lead generation tactics in MicroSourcing/Beepo.

  • Work closely with sales teams to align with sales objectives and optimise lead conversion.

  • Drive the brand's online presence and customer engagement through various digital platforms.

  • Management of the NPS programs with key clients

  • Oversee digital marketing initiatives, including website optimisation, content marketing, SEO/SEM, social media, email marketing, and online advertising.

  • Manage the marketing budget in line with key performance indicators, ensuring a return on investment

  • Team Leadership

Key Skills and Attributes Required:

  • Minimum of 3+ years of experience in a similar role.

  • Previous experience in a C-suite role.

  • Relevant tertiary qualifications in Marketing and Communications.

  • Exceptional leadership and communication skills.

  • A hands-on attitude with a proven "can do" capability.

  • Management of a multi-brand strategy

  • International marketing experience

We invite you to apply if you are ready to take on this exciting challenge and make a significant impact on our business.

Probe Group firmly believes that the strength of our company lies with the diversity and talent of our people. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, making room for opportunities for each individual to thrive.

At Probe Group equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating you and your 100%

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