Email Marketing Specialist

7 months ago


Melbourne, Australia McMillan Shakespeare Full time

At MMS, our purpose is clear: To make a difference to people's lives. Guided by this commitment, we offer tailored solutions to clients and customers across our businesses in Australia and New Zealand. Our vision is to be your trusted partner, simplifying complexities and turning challenges into opportunities. Our diverse services - from salary packaging and fleet management to disability support - aim to enhance your financial wellbeing and empower your aspirations.

Through our subsidiaries, we offer a breadth of services and expertise designed to responsibly deliver superior long-term value to our clients and customers, which include Federal and State governments and some of the largest public and private sector, health and charitable organisations.

Your role acts as the organisation champion of the Microsoft Dynamics Marketing/Customer Insights - Journeys platform and actively seeks ways to optimise performance to achieve KPIs and strategic objectives.

Key Responsibilities:

- Contribute to the planning and development of complex customer journeys, including employer acquisition, engagement and retention programs
- Monitor and evaluate eDM campaigns and provide weekly reports
- Maintain the eDM calendar in consultation with the Client Engagement, Marketing and Digital Performance teams and coordinate and communicate changes
- Maintain the integrity of the marketing automation platform and data collection by ensuring operational and data security protocols are applied
- Provide user support by troubleshooting issues, providing guidance on the use of system functionality and updating technical documentation
- Backfill support for Digital Automation Lead utilizing marketing automation platform (Adobe Campaign)

You will bring:

- Expert proficiency with a marketing automation platform, preferably Microsoft Dynamics and/or Adobe Campaign
- Understanding of digital marketing tactics and channels, and best practices to optimise performance for engagement and conversions
- High level of attention to detail including demonstrated analytical and reporting skills
- High level organisation skills with a track record of meeting tight deadlines
- Demonstrated ability to work in a flexible team-based environment
- Demonstrated experience in driving brand awareness and engagement through digital channels
- Knowledge of data coding (segmentation, database queries, reporting tools) an asset but not essential - there will be an ability to upskill if you have basic knowledge of SQL
- Thorough understanding of business processes, particularly sales & marketing processes

What we can offer you:
- Our strong people-first culture- Flexible/hybrid working to enhance your work/life balance- Novated lease benefits and discounts- 12 weeks Paid Parental leave and access to our Parents Portal- Exempt Employee Share Plan- Paid Income Protection Insurance under MMSG default Super plan- Access to a broad range of learning and development programs- Career break and volunteering leave- Access to Employee Assistance Program and annual Flu vaccination- Lifestyle Rewards program

As an employer who embraces Diversity, Equity & Inclusion, we hold a collective commitment to foster an environment where all differences are valued and respected. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply.



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