Shopper Marketing Manager

3 weeks ago

Sydney, Australia Lion Pty Ltd Full time

27-Jan-2023- Sydney, NSW, AUWe are seeking an experienced leader to join us as the **Shopper Marketing Manager** -** On Premises** on a 6-month maternity leave cover contract in our Sydney CBD office This is a fantastic opportunity to gain some demonstrated commercial leadership experience within a dynamic and supportive team

**About Lion**:
At Lion, our core purpose is to ‘enrich our world every day by championing sociability and helping people to live well’. To achieve this, our culture is based on achievement, growth and sociability. It takes courage to make things happen. To do this, we’re empowered to act fast and make the right decision. We stand out by being different. By encouraging our teams to think differently, we’re finding innovative ways to make a genuine connection with our customers.

**About the role**:
Reporting to the Shopper Marketing & Activation Director, you will be part of a large team of 20 Shopper Marketing professionals You will lead a high-performing team of 3 direct reports, and together you will bring brand and category plans to life in our **on-premise** channel in a manner that is on strategy whilst delivering the sales outcomes necessary to achieve overall budget expectations.

You key responsibilities will be but are not limited to:

- Fostering a culture of trust and support, encouraging collaboration and sharing of best practices.
- Lead the creation of innovative & impactful shopper marketing solutions that positively influence the shopping experience and behaviour on the full path to purchase in the on-premise channel
- Lead, plan and execute Lion’s shopper initiatives with customers, considering customer strategy and ambition, ensuring plans are relevant, drive footfall into venues, increase category penetration and drive revenue
- Partner with our Strategy & Insights team to develop a deep understanding of Category, On Premise channel key touchpoints & consumer behaviours
- Contribute and lead the shopper execution conversation in key customer meetings, engaging and collaborating with your commercial sales representative
- Own shopper processes and planning, ensuring these contribute to and integrate with the media connections model to drive efficiencies, a shopper voice, and maximise A&P investment
- Ensure effective management of third-party agency partners, challenging their creative thinking and execution solutions to encourage executional excellence and differentiation in market.

**What you will need on day one**
- A deep understanding of best-in-class Shopper Marketing practices along with sound knowledge of the Australian hospitality/ On-Premise channel landscape, and key customers will set you up for success
- Strong communication skills and demonstrated thought leadership to be able to articulate an inspiring vision to your team in a clear and engaging manner
- Demonstrated stakeholder management, with the ability to build partnerships and work collaboratively with others (internally & externally) to meet shared objectives
- Strong capability in leading & developing people to drive performance
- Strong ability to connect insight, strategy & execution to deliver positive outcomes

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