Shopper Marketing

1 week ago


Sydney, New South Wales, Australia Miller Leith Full time

The Company

Are you ready to step into a dynamic Shopper Marketing position for a fortune 200 global industrial manufacturer? We are working in an exclusive partnership with our client, a company who have operations in over 50 countries worldwide, offering a culture which provides the freedom and community you're looking for, with the steady support and resources of a global powerhouse.
As the Shopper Marketing & Insights Manager, the role encompasses a broad array of tasks, including but not limited to; refresh on SKU packaging, optimising POS and instore experience, assessment and delivery of a new path to purchase to drive conversion.

The Role

  • To develop, execute and measure best-in-class integrated Shopper Marketing Plans
  • Uncovering shopper insights, annual planning, writing briefs, customer presentations, business guidance, and program evaluation
  • Budgeting and monitoring of all marketing and communications expenses
  • Lead the embedding of a market oriented, category management mindset across the business and implement within key processes such as CBI and Range Reviews
  • Be the shopper champion, collaborating cross-functionally to align ease of shop initiatives with broader business objectives
  • Support with insights and strategies to defend ranges as well as maintain and optimise share of shelf with key retailers
  • Maintain a timely flow of reports, program evaluations, proposals, and project estimates
  • Lead the optimisation of the digital shelf and utilise online tools and analytics to inform shopper strategies and tactics
  • Use insights and data to drive creative and innovative solutions to improve ease of shop


Skills & Experience

  • Minimum eight years' experience in brand or shopper or insights marketing
  • Ability to build & maintain strong internal & external customer relationships
  • Demonstrated understanding of category management
  • Proven experience in data-driven, insight-led creativity and innovation
  • Collaborator with strong stakeholder engagement
  • Experience in an end-to-end marketing role with hands on experience in diagnosing, strategy development and tactical implementation
  • Strong project and change management skills, working cross functionally
  • Experience diagnosing and resolving complex problems

Benefits

This role is offering a competitive salary, yearly bonus, super and a wide range of other benefits. You will be given an excellent opportunity to join a well-recognised firm within their industry which offers fantastic opportunities for internal growth.
Reference number: BH-4767
Profession:MarketingMarketing Manager

Company: Miller Leith
Date posted: 18th Apr, 2024



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