Search Manager

5 months ago

Parkville, Australia University of Melbourne Full time

**Job no**: 0057995
**Location**:Parkville
**Role type**:Full-time; Continuing
**Department**:Advancement, Communications & Marketing
**Salary**:UOM 8 - $115,137 - $124,622 p.a. plus 17% super
- Steer our digital presence, collaborating with faculties and mentoring their content optimisation
- Work at the intersection of search strategy and user experience
- Brilliant benefits and a flexible hybrid work environment

**About the Role**
The University of Melbourne's Digital Strategy & Performance team seeks a Search Manager to steer their digital presence to new heights. This role involves both strategic oversight and hands-on execution, from optimising organic search across all UoM websites to influencing strategies across paid search campaigns. You'll be the mastermind behind their content's success, leveraging technical expertise to ensure users find what they need effortlessly. Engage and collaborate with faculties to educate and uplift them, growing the overall search function. If you thrive at the intersection of search strategy and content optimisation, this is your chance to make a real impact on a world-class institution.

Your responsibilities will include:

- Content performance and optimisation across all the major digital properties that drive key audiences and traffic
- Organic traffic lead and acquisition strategy across all public facing UoM web content
- Technical SEO, content accessibility and improve wayfinding via link building strategies
- Analyse and identify data driven opportunities across digital platforms for short and long-term growth
- Driving change and uplift for UX and content via analyses and reporting on Digital KPIs, sharing proactive insights and success stories across University stakeholders

**Who we are looking for**
We seek a highly motivated Search Manager to join our team. You'll excel at stakeholder management, strategic planning, and leading change. Expect to make data-driven decisions, solve complex problems creatively, and foster a collaborative team environment. A strong understanding of digital best practices and a commitment to constituent experience are essential. If you thrive in a dynamic environment and possess impeccable judgment, professionalism, and a passion for digital excellence, this is your opportunity to shine.

You will also have:

- Extensive work experience within relevant digital, digital marketing and communications field and tertiary qualification in marketing, communications, finance, business or equivalent industry experience.
- Extensive experience in delivery of Search optimisation, digital programs, search projects across paid and earned and working in an agile environment
- Experience with project management systems, agency stakeholder management, frameworks, tools processes and how these are practically implemented in an agile environment.
- Background facilitating, mentoring, teaching and coaching stakeholders and teams on Search and content optimisation best practices and how to implement recommendations in complex environments

For further information regarding responsibilities and requirements please refer to the attached PD.
- To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check._

**Please note: Visa sponsorship is not available for this position**. This role requires current valid work rights for Australia.

**Your new team - “Advancement, Communications and Marketing“**
University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.

**What we offer you**
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out our benefits page

**The University of Melbourne**
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.

**Be yourself**
The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the

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