Marketing Automation and CRM Specialist

6 months ago

Brisbane, Australia Scout Talent HQ Full time

**Join a leading Talent Acquisition and Recruitment Technology oganisation, based in Brisbane, QLD**:

- **Be rewarded with a competitive remuneration package plus other benefits**:

- **Take ownership in enhancing Scout Talent's cutting-edge customer engagement initiatives**

**About Us**:
We help organisations to hire the best talent, with a combination of top rated talent tech, and specialist support. Our platform features leading software solutions including a recruitment CRM, ATS (with embedded AI), talent pipelining engine, learning management system, and more. Underpinning all that we offer is our team of talent acquisition specialists who partner with internal recruitment teams to help bring their talent strategy to life

**Your New Career**:
Joining our team as the **Marketing Automation and CRM Specialist** places you at a pivotal point in our company's growth trajectory. In this role, you will refine customer and prospect communications, with the goal of building stronger relationships with existing customers and generating more leads among prospective customers. This is a golden opportunity to work closely with our senior leadership and make a tangible, lasting impact.

Reporting directly to our Global Marketing Lead, you will play a crucial role in:

- Own the development of new customer and prospect centric journeys, working alongside our Systems Administrator to build and bring these journeys to life.
- Coordinating targeted audience segmentation strategies, ensuring our digital campaigns are sharp and impactful
- Generating and analysing reports on CRM performance metrics, leveraging data-driven insights to refine strategies and elevate customer experiences
- Tailor and personalise our interactions with prospects and customers using data driven insights on customer behaviours, needs, and preferances.
- Optimisation of HubSpot Marketing Hub to ensure the platform is being utilised to its full potential

Situated at our headquarters in **Milton, Brisbane**, you will be at the heart of our efforts to innovate and excel in customer communications, directly contributing to improved conversion rates and sales.

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**About You**:
Your role as a Marketing Automation and CRM Specialist demands more than just expertise; it requires a passion for diving deep into the customer journey and using automated communications to enhance every interaction.

With proven years of **hands-on experience in marketing automation (e.g, Hubspot Marketing Hub), CRM (e.g. Salesforce), and communications**, your ability to manage campaigns through various automation platforms will be vital.

Your skills and attributes include:

- Exceptional communication and collaboration skills, with a knack for crafting clear, engaging written communications
- A dynamic adaptability, thriving in changing environments and embracing new challenges with creative solutions
- A data-driven mindset, focusing on leveraging insights to optimise campaign performance and improve customer experiences
- A commitment to ongoing professional development, with a passion for learning and a desire to grow within the role and the company

This position offers an unparalleled opportunity to shape our customer communication strategies and make a significant contribution to our company's growth.

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**About the Benefits**:
As a valued member of the team, you’ll be rewarded with a **competitive remuneration package - **negotiable based on your skills and experience.

Additionally, you’ll also enjoy the following benefits:

- **Performance-based monthly incentives**, based on your performance and key deliverables
- Career development - we invest in training and give you the opportunity to get to know other parts of the business
- Regular rewards and social events, including Friday afternoon drinks and Quarterpalooza
- The opportunity to attend the annual **Global Gathering** - in the past, we've been to Vegas, Singapore, Cancun, Paris, Hawaii, New Zealand, and Bangkok to name a few
- A culture of employee recognition and collaboration
- And many more

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