Pr & Content Coordinator

4 weeks ago

Melbourne, Australia Tracado Full time

If you love a drink, delicious food and supporting small, sustainably-conscious businesses then read on.

Tracado is looking for a gun PR & Content Coordinator to join our team full-time.

We are a boutique integrated marketing agency based in Melbourne and Sydney with a growing portfolio of predominantly family-owned businesses and hospitality-based clients whom we are extremely proud of and deeply invested in.

If you are passionate about publicity, or creating amazing copy and content, and are keen to delve into a role that will have you on your way to mastering skills across new and traditional media - we want to hear from you.

You will also be able to confidently pitch and secure coverage for clients; work with our creative team to develop great social media content & calendars, deliver clever and creative copy; and are well-versed with news outlets, journalists and influencers across food, wine, beauty, health and lifestyle.

**Working under our Directors and SAM, you will be responsible for**:

- Developing social media copy and working with our creative photography and video producers for a range of clients; building out monthly calendars for each across Facebook & Instagram, LinkedIn, TikTok etc.
- The role will include planning, moodboarding, hashtag research and scheduling.
- Monitoring and Community Management of social media
- Developing engaging EDM’s
- Writing short pitches for clients across food and beverage, wellness, lifestyle, beauty and health
- Distributing media releases and pitches to journalists and media outlets
- Working with Telum as well as your own connections, to build out current media lists
- Executing and managing influencer outreach and engagement strategies as developed by the team
- Assisting the team with automation flows
- Conducting desktop industry research

**You will be**:

- Curious and adventurous about the newest drinks, bars, hotels, wineries, breweries, distilleries, and eateries
- Be passionate about health and wellness, and interested in the beauty sector
- Independent, self-starting and autonomous
- The type that takes initiative and is confident being client-facing and liaising with journalists
- Excellent copywriting skills and an eye for design
- Well-versed with the media landscape
- Well-versed with the F&B, beauty and health influencers
- Loves social media trends and be across the next hot trend
- Honest, open and transparent, tech-savvy, and a great communicator
- Great understanding of social media platforms and Canva

**You will have**:

- At least 1 year of PR agency experience working with food or drink-based businesses, the tourism sector, or the same in-house experience at a major hospitality-centric business
- A marketing, PR, professional writing, advertising, communications (or similar) degree.
- Full working rights in Australia

**Why work with us?**:
Tracado is an IMC agency based in Melbourne, Sydney and Milan established in 2018 by siblings Elia and Einan Lom. We are passionate about what we do, delivering great results that help small and medium businesses experience tangible growth, and are innovative in integrating technology, e-commerce, PR, and advertising.

Unlike some other agencies, we don’t bullsh*t. We’re extremely down to earth, hands-on and don’t do hierarchies (we’ve all been there, done that and it’s not our vibe). All millennials, our morning WIP’s usually consist of a good yarn, a few belly laughs and too many pop culture references.

We are incredibly invested in our team and want to make sure that everyone is always happy with what they’re working on and feel good about what they’re doing day-to-day. We love celebrating our wins and will often pop a bottle or send each other cocktails when we kick those goals.

We’re looking for someone who not only is passionate about their work, but fits into our culture. We are super social and hope you are too
- you’ll often find us dragging our friends in for shoots and pic ops
- so work perks are shared beyond the company From winery visits, outdoor cinema experiences, product launches, galas, pizza making and too many wine tastings, there are no two days the same.

We work hard but have a great time doing it, so we want someone who is committed to building a career in this space
- and in return, we assure you support, growth and development opportunities that will reward you. Most of our clients have been with us since the start - and week by week we are growing - so we want continuity and a team member who wants a long term trajectory.

We also have an incentive scheme for every new client you bring on board - so never be afraid of pitching for new work

Our clients include a number of premium 5-star wineries and restaurants across the Yarra Valley, Distilleries in Mornington, the Yarra Valley Smaller Wineries Association, Barefoot Cinema, Sunset Cinema, restaurants, coffee shops, pizza bars, luxury skincare, women’s health amongst others.

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