General Imaging Ultrasound Product Sales Support

6 months ago

Hawthorn, Australia GE HEALTHCARE Full time

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
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**Description**:
This role will work closely with the ANZ GI Segment Leader to ensure alignment of strategy with the overall ANZ strategic plan.

**Key Responsibilities/essential functions include**:
**Financial Performance**
- Is accountable to achieve the quarterly and yearly U/S P&L Operating Plan targets (Orders, Sales, Contribution Margin, Operating Margin for the Southern Zone.
- Provide input to the formulation of the yearly business planning cycles for U/S product in A&NZ regions.

**Customer, market and Product expertise**
- Continuously develop deep clinical and technical knowledge including awareness of current and future trends in healthcare technology and healthcare funding mechanisms.
- Continuously update their understanding the customers changing clinical and/or operational issues and challenges.
- Employs market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing commercial strategy for their products across the ANZ Southern Zone.
- Understand and analyze market dynamics and competition to develop business opportunities for the Product Sales teams and account teams in the Southern Zone and provide ongoing feedback to management, region and marketing teams.
- Educate, coach and direct the differentiation (position, value proposition and key messages) of U/S products. Act as reference point to the Regional/Zone account teams regarding differentiation of their products. Continuously position the value of their product within the relevant GEHC care areas/disease areas.
- Know, interact and execute the strategy with Key Opinion Leaders in product relevant care areas; maintain professional relations with key customers, academia, government & administrative bodies in order to ensure understanding of needs and that GEHC product value proposition is differentiated in the minds of these key customer groups. Nurture relationships with professional society stakeholders.
- Ensure and validate up to date knowledge of product positioning and differentiation messages within their Product Sales teams as well as relevant account teams.

**Team coaching**
- Drives performance management within the team, providing a regular operating mechanism of feedback and coaching.
- Is responsible to regularly have “infield coaching” sessions with GI team members: for example, how differentiating and presenting the value of product and understanding the market. Provides regular, timely and productive development feedback.
- Create regular opportunities to involve the team to share best practices on opportunity management
- Is role-model to team for utilizing GEHC resources and networks to create and manage opportunities
- Regularly provides update to team on company, region product strategies and customer insights.
- Coach and assist with the differentiation of product offerings during the various stages of the sales process to actively move the customer through their decision making process towards a successful outcome for GE.

**One GEHC teamwork**
- Work with the team and drive employee engagement activities to ensure retention across the zone, recognizing success, sharing best practices, providing exposure to people within the team with senior leaders within the region, products and modalities.
- Act as a role model for collaborative mindset across functions.
- Educates account team members on their product/service/solution strategy and offerings.
- Facilitate effective communication & trustful collaboration within the Zone/Product matrix organization. Share and follow-up identified leads to other product lines within own accounts and or One GEHC accounts

**Qualifications and Job Requirements**:

- Bachelor Degree level.
- 7+ experience in product management or Sales / Marketing OR equivalent years of experience in progressive product or sales positions within the Healthcare industry with in-depth knowledge of healthcare market and decision makers.
- Availability to travel to other regions within ANZ (Southern zone focus) linked to specific sales opportunities as they arise and can be up to approximately 20% of the time.
- Support conferences and workshops within ANZ as part of the overall team. These events are typically after hours and on weekends.
- Exemplary people management, leadership skills, as well as sales coaching & team building skills.
- Ability to energize, develop and build rapport, collaboration and influence at all levels within an organization.
- Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward-thinking and customer-first attitude.
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