Marketing Specialist

3 weeks ago


Melbourne, Australia WE Australia Full time

**Newly created opportunity for an experienced Marketing Specialist to join our extremely creative and innovative team.**

Based in South Melbourne, Wise Enterprises Australia Pty Ltd [WE Australia] operates a group of innovative, social and commercial enterprises with a commitment to creating positive social change.

You will be managing the operational execution of both traditional and digital marketing activities. It’s a growth opportunity, learn about and contribute to the marketing strategy for a group of businesses. You’ll be working alongside a design team to bring the creative and market engagement activities to life. We also operate a hybrid workplace (a mix of remote working with in-office collaboration).

**KEY RESPONSIBILITIES**
- Proactively design and launch digital marketing campaigns through active design and management of channels, segments and customer journeys.
- Build, test and deploy multi-channel marketing communications (digital and offline).
- Active management and growth of all social media channels in line with various stakeholder types and segments. Plan and monitor the ongoing presence on social media (Instagram, Twitter, Facebook etc.).
- Provide reporting on conversion and other strategy measurement metrics using a variety of Web analytics tools (eg: Google Analytics), and assess against goals (ROI and KPIs).
- Be actively involved in SEO design and management (keyword, image optimisation etc.).
- Design, build and manage detailed and innovative customer journey campaigns and funnels through digital automation (utilising Pardot - connected to Salesforce).
- Collaborating with the creative, stakeholder engagement and technical teams to optimise and improve the strategies you manage.
- Input into Marketing strategy, including creative ideas for content marketing, formulating strategies to build lasting connections with consumers and website updates.
- Report on through the line campaign performance, engagement metrics and make strategic recommendations for optimisation.
- Support marketing communications campaigns.

**SELECTION CRITERIA**
- Demonstrated passion and enthusiasm for working in the tech-for-good sector.
- Experience in automation and CRM platforms (Salesforce and Pardot preferred).
- Experience with Google Analytics and automation tools that assemble & analyse data.
- Exposure to social media strategy & experience with social media strategy delivery.
- Attention to detail in everything you do.
- Ability to multi-task managing many marketing components simultaneously.
- The ability to problem solve and be a proven self-learner.
- Experience working with project management.
- An agile and flexible approach. Be able to take responsibility for strategic activities and meetings that fall outside normal business hours.
- Efficient, motivated and organised - even under pressure.
- Ideal for a marketing professional with 3-5 years experience.

WE Australia is a group of innovative social and commercial enterprises. Within WE Australia, you will be responsible for supporting the following organisations:

- **Be Collective** is a digital platform for mobilising goodwill. We’re a place for action, helping our community and realising positive social impact both individually and collectively. We enable people and organisations to do what they can, when they can. We’re here to make the world a better place and bring out the best in people, businesses, government, educational institutions and not-for-profits, by connecting those providing volunteer opportunities with those that want to help.
- **Smart Systems** creates software and web solutions for small-to-medium enterprises that define what smart technology can be. More efficient. Less costly. Better quality. All that digital goodness focused on improving lives of people and communities. Smart Systems uses intelligence and machine learning to creates and power apps, websites and UX/UI solutions for small-to-medium enterprises.
- **Tickbox** takes care of every IT need, delivering products and services that improve productivity and security at the desktop and on the road. Tickbox advises businesses and trains people to fully leverage their IT investment. In short, it is about making IT simple to help support better business.
- **WE Creative** is a boutique studio specialising in brand, web and digital creative, marketing strategy and communications.

If this sounds like you, we'd love to hear form you.


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