Digital Optimisation Manager

2 days ago

Sydney, Australia Commonwealth Bank Full time

**Digital Optimisation Manager - Wealth & Private
- **You are a digital optimisation specialist with a passion for **delivering personalised and engaging **digital experiences**
- **Our Chapter is committed to **super-charged end-to-end digital engagement **, **powered by compelling content, data-led customer insights & **an obsession with **experimentation
**Do work **that matters**

As a Digital J ourney Optimisation Manager you will leverage your digital experience, analytics & expertise to identify breakpoints in our Essential Super digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers.

**On any given week you will
- Manage the end-to-end delivery of digital experiences and campaigns including A/B testing and p ersonalised messaging, from ideation to execution and measurements, using Adobe Target, Adobe Experience Manager, Adobe Experience Platform and Adobe Analytics
- W ork closely with CFS, product, marketing, data analytics, and digital UX partners to define, develop, build and execute on a data-driven tactical roadmap for our Essential Super experiences along with key stakeholders and optimise related digital customer journeys
- Identify and drive key strategic initiatives to drive key business and customer outcomes
- Support project delivery of features and products by using data to inform priorities; as well as ensuring ongoing reporting and optimi s ation can be achieved with correct tagging
- Create digital behavioural segments for campaigns using Adobe Audience Manager, Adobe Experience Platform and Adobe Analytics
- Review & advise on digital analytics tagging specifications to enable us to track online customer behaviour
- Monitor & report on results and performance metrics, web analytics and customer insights to ensure performance is in line with forecast
- Prepare management reporting, deep-dive analysis and presentations to communicate business and customer outcomes and inform business decisions

Our teams have a collaborative focus. To be successful in this role you will develop strong relationships with a variety of stakeholders across multiple areas and demonstrate an enthusiasm towards supporting a range of digital projects impacting the organisation.

**We are interested to hear from people who have**
- A clear customer focus with proven channel and stakeholder management experience
- Exceptional communication, influencing and negotiating skills
- Flexibility to balance work between strategy and hands-on technical tasks
- Risk management experience
- Hands on experience with conversion optimisation platforms (such as Pega, Adobe Experience Platform, Adobe Target and Adobe Audience Manager)
- Passionate about SEO/website/owned channel optimisation, digital marketing and staying up-to-date with the latest industry trends.

We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.

Advertising End Date: 20/11/2024

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