Search Engine Optimisation

2 weeks ago

Sydney, Australia Yoghurt Digital Full time

**Overview**:
Thanks to several exciting client wins and our existing portfolio of clients, we're looking to add another member to our family to help with the delivery and improvement of our Search Engine Optimisation (SEO) Service at Yoghurt Digital.

**The Company**:
Yoghurt Digital is a leading digital marketing agency based in Sydney, focused on data over opinions. We balance intelligent data insights with inspired strategies to produce powerful results for our clients. We value work-life balance, offering summer Fridays and well-being Wednesdays for self-development. Culturally, we thrive in a tight-knit, friendly team environment and are flexible with hybrid work setups, including the Sydney office, WFH, and client sites. We collaborate comfortably with remote contractors, genuinely care for colleagues, and always support each other. We value transparency, giving and receiving honest feedback, and are always curious and eager to learn. We are committed to delivering on promises with a solutions-focused approach, happy to follow set processes while suggesting improvements. Additionally, we enjoy a half-day every last Wednesday each month for mental well-being and a half-day off every Friday during summer.

**The Role**:
We would love to invite an experienced search engine optimisation lead with a strong performance in SEO; delivering technical, content and link acquisition strategies.

Come and say hello

**You will be responsible for**:

- Develop and execute successful SEO strategies.
- Manage a close team of SEO Specialists (2-3 people)
- Conduct keyword research to guide content teams.
- Review technical SEO issues and recommend fixes.
- Optimise website content, landing pages, and paid search copy.
- Direct off-page optimisation projects (e.g., link-building).
- Collect data and report on traffic, rankings, and other SEO aspects.
- Work with social media and PPC teams to optimise campaigns.
- Keep abreast of SEO and integrated marketing trends.
- Support the team in workload and task management

**To be successful in this role you will have**:

- Proven experience as SEO Manager, SEM Manager, or similar role.
- Knowledge of standard and current SEO practices.
- Knowledge of basic HTML/CSS.
- Experience with SEO reporting.
- Familiarity with relevant tools (e.g., Conductor, Screaming Frog, MOZ) and web analytics tools (e.g., Google Analytics, WebTrends).
- Excellent communication skills.
- Strong organisational and leadership skills.
- Analytical mindset with numerical aptitude.
- BSc/BA in Marketing, Business, or related field.

**Valued, but not required**:

- Programming / technical background is a plus.
- Google Analytics & Google Ads certifications.
- Any additional certifications relevant to the digital space.
- Experience in eCommerce and B2C

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