Brand Manager

6 months ago

Sydney, Australia Danone Full time

About the job
We’re looking for a strong brand champion with excellent commercial acumen. You will be responsible for the development, implementation, and ongoing evaluation of marketing initiatives as per the agreed strategy to drive growth in the Karicare portfolio in the infant milk category in Australia, New Zealand mainly, while understanding and supporting the China business.

In addition to this, the Brand Manager will champion sustainability as its core to Karicare’s positioning, and potentially lead this workstream for the business. Your responsibilities will include (but are not limited to):

- Targeting and Segmentation - Demonstrates strong ability to identify the right segments and targets to ensure we deliver right messages.
- Brand Strategies Development - Displays strong skills in developing robust brand strategies (especially annual brand plans) based on consumer insights, observations and commercial performance and aligning resources necessary to execute against
- ATL/BTL execution with strong digital focus. Actively work with digital team in ongoing development and optimisation of total customer journey. Lead and or participate in the development and execution of ATL and BTL communication initiatives.
- Marketing Calendar - Ownership of marketing calendar and ensure regular update and communication of activities to key areas of the business - particularly to assist in S&OP (GPS) planning.

About you
To be successful in this role you will need to have demonstrable experience, contributing or leading the marketing strategy for a brand or product. You will thrive when collaborating with a variety of internal and external stakeholders and possess the ability “think big” whilst managing the day-to-day activities for the brand.

Ideally you will have:

- Minimum 2+ years FMCG consumer marketing experience.
- Tertiary Qualified - preferably in Marketing or Business.
- Exposure to brand planning and innovation.
- Exceptional organisational and project management skills.
- Strong commercial experience.
- Excellent written and verbal communication with the ability to collaborate with a variety of different stakeholders.
- Ability to understand key profit & loss and brand health/market measures.

About us
Do things your way. The way you work, the way you develop, the way you progress, it’s all up to you.

Working here you’ll need to enjoy a fast-pace, complexity and it can get a little challenging, but it’s packed with opportunities. You’ll work with some of the best-known brands in the world, such as YoPro, Activia, Aptamil and Karicare, and we guarantee that you can just be yourself.

Always looking to bring the outside in to continuously improve our ways of working as well as our Danoners day to day experiences, we have been awarded
- Great Place to Work accreditation - a globally recognized programme where we feature as one of Australia’s top places to work
- 2020 Finalist in the Australian HR Awards for the category “Employer of Choice”
- Winner of the 2020 Employer of Choice awards through the NZ HRD Awards

Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

**WE OFFER**

Here at Danone we are passionate about our people. Through regular performance and development conversations with your manager as well as a number of online and offline learning opportunities, you truly are in control of your own career pathway. As well as this we also offer
- Thank Danone it’s Friday 3pm finishes every Friday
- Fully subsidized top level health insurance
- Flexible and hybrid working arrangements

We believe everyone has talent, something which comes natural to you. Your uniqueness is something which brings both excellence as well as energises you.

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