Brand Manager
3 weeks ago
Company Description
Welcome to This Australian Life.
From the millions of Australians we protect, to those that make it happen every day at TAL, people really are what we’re all about. We want to grow with you. Achieve with you. And support you to do your best work. That's why we're focused on developing leadership, promoting diversity, rewarding excellence and retaining great talent.
We're always looking for people who want to go further with us. People who do what’s right, aim high, and work smart. Why not see where we can go?
**Job Description**:
The Brand Manager, Digital & Campaigns is responsible for the implementation of TAL’s brand campaigns and initiatives across owned, earned and paid media channels. Reporting to the Senior Manager, Brand Strategy this role actively engages and influences business stakeholders to ensure integrated brand campaigns are implemented to enhance TAL’s brand position in the market.
This fast-paced role leads the day-to-day campaign management, from media optimising through our media agency partner and also works closely with our creative agencies to develop campaign assets for major above the line campaigns and digital content campaign designed to build TAL's reputation in the market.
In this role you will:
- Assist with campaign and communications delivery including go-to-market planning, creative production and execution across traditional and digital channels.
- Liaise with external creative and media agencies to ensure the timely delivery of brand campaigns.
- Conduct campaign monitoring and reporting including making formal recommendations for optimisation and communicating this with the wider organisation.
- Ensure consistency and brand alignment across all brand touchpoints from a visual and content perspective.
- Review the competitive landscape to ensure media recommendations are well considered.
- Manage the creation and governance of the TAL brand corporate merchandise.
- Contribute to internal branding projects to ensure the brand is brought to life for our people.
- Maintain strong relationships with internal stakeholders across Product, Marketing, Retail Sales, Direct Sales, Legal, Compliance and Customer Service.
- Support the Senior Manager, Digital in the development and execution of relevant consumer content for digital and social media channels.
**Qualifications**:
To be successful in this role you will have:
- 3 to 5 years consumer marketing experience in a corporate environment (financial services preferred).
- Experience in briefing and implementing marketing campaigns across traditional and digital channels.
- Experience in managing creative and media agencies.
- The ability to manage and influence key stakeholders across the business.
- Exceptional communication skills, both written and verbal.
- Exceptional project and time management skills and ability to manage multiple competing objectives at the same time.
- Tertiary qualifications in a marketing or related discipline (not essential, but will be highly regarded).
You’re always accountable for your actions. You never give up. You strive to find the best outcomes for customers and partners. And you value working together to find the best solutions for problems.
Additional Information
Work is a big part of this Australian life, and we work hard to make it one of the best parts. We don’t just say it; we do it. We offer a workplace that’s inclusive and flexible, supporting our people with options that let them make the most of their careers.
We know the value of having different people from all walks of life, with varied points of view and attributes regardless of their age, ethnicity, religion, sexual orientation, gender identity, intersex status or any disabilities they might be living with. We strive for a diverse and inclusive workplace where a sense of belonging encourages people to bring their full selves to work.
LI-Hybrid
Everyone at TAL has a responsibility to do the right thing and is accountable for the way they conduct themselves. Our expectations are that you follow the principles set out in our Code of Conduct when you come to work every day. Risk management is everyone’s responsibility.
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