Brand Manager

2 weeks ago

Sydney, Australia King Living Full time

Established Australian designer and manufacturer of furniture
- Opportunity to lead and develop the global Quality function
- Global business with growth opportunities

Since 1977, **King Living** has pioneered quality Australian design, continually pushing the boundaries of what furniture can achieve. Designed to adapt to our changing lives and last for generations, our furniture marries the power of innovation with traditional handcrafted methods.

**King Living** has expanded from a homegrown business into a global brand. A family owned and run Australian company headquartered from our Support Office in Sydney, our Showrooms and manufacturing centres span Australia, New Zealand, United Kingdom, Canada, Singapore, Malaysia, USA, China and Thailand.

At **King Living**, we are dedicated to creating simplicity and balance in both our living spaces and our work environment. We take pride in our past accomplishments and are thrilled by the possibilities of the future.

**The Opportunity**

Supporting the Head of Brand, the Brand Manager ensures seamless project execution by coordinating campaigns, managing timelines, and maintaining brand consistency.

This role serves as a key liaison for campaign logistics, material distribution, and reporting, supporting the Marketing team to deliver eight annual campaigns and ensuring smooth brand operations. Together, these roles bring creativity, precision, and strategic insight to expand King Living’s market presence and brand impact.

**The Role**
- Develop and maintain brand guidelines, ensuring brand identity consistency in tone, imagery, and messaging.
- Identify and leverage consumer insights and global trends to evolve brand positioning.
- Create compelling concepts and campaigns that enhance KING’s market relevance and customer engagement..
- Collaborate with product development and merchandising teams to create compelling product offerings that meet customer needs and align with brand identity.
- Perform ongoing competitor analysis to assess their products, marketing strategies, pricing, and customer engagement tactics. Use insights to identify opportunities and potential competition in market
- Plan and execute integrated marketing campaigns across various platforms (digital, print, social media, in-store) to enhance brand visibility and drive consumer engagement.
- Holistically considers the in-store customer experience from a creative brand perspective by curating the journey to maximise sales.
- Supports International Teams with localised branding and marketing materials for international showrooms.
- Identifies trends and insights to improve overall business performance by maximising market opportunities.
- Work closely with Retail, Product, and Design Online teams to ensure cohesive brand representation.
- Partner with internal and external stakeholders, including creative agencies, to meet brand deliverables and timelines.
- Assist in the planning and execution of in-store branding and customer experience initiatives.
- Track and manage marketing budget expenses. Compile data, provide performance analytics, and generate post-campaign reports.

**About You**
- Bachelor’s degree in marketing.
- 2-3 years of experience in a similar role
- Strong organisational skills and attention to detail
- The ability to multitask, prioritise, and deliver on tight deadlines.
- Strong organisational and interpersonal skills, comfortable working in a fast-paced, collaborative environment.
- Ability to adapt and thrive in dynamic settings, demonstrating problem-solving skills and proactive communication.

**Our Values**

Passion, Integrity, Collaboration Innovation - these are the values that unite us, inspire us and set us apart. They’re not just words; they’re the heartbeat of King Living, pushing us to be our best.

**King Living Benefits and Our Offer to You**
- Career development and ongoing training
- Supportive and friendly team environment with a true family feel
- Generous employee, family, and friends ‘product discounts
- Discounted health insurance, retail brands and vouchers
- Paid Parental leave.
- Australian owned company with a growing global footprint
- EAP to support your ongoing health and wellbeing
- For roles based in our Design & Support Centre there is plenty of parking onsite available_
- Our hiring decisions are not only based on your experience and skills, but your passion, attitude and alignment to our core values._
- King Living is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity or parental status._

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