Brand Manager

2 weeks ago

Sydney, Australia Sharp & Carter Full time

International Food & Beverage Retailer | Significant Store Presence in Australia
- Pro-actively initiate & lead marketing campaigns across all locations nationally
- $120,000 base + super | Ownership, Ability to make an impact and drive success

**About the Role**

The Brand Manager will work with the Group Marketing Manager to deliver the marketing plans to grow sales, with a strong focus on growing business profitability and customer count year on year.

The Brand Manager is responsible for managing the day-to-day function of the brand, particularly the seamless execution of the marketing plans by leading the team to deliver on the requirements of their functions and working cross functionally across the broader business. The Brand Manager is also responsible for using analytics and consumer insights to make recommendation to the GMM.

**Key responsibilities**

**_Strategy & Planning_**
- Lead & ensure the timely delivery of all brand activities as defined in the marketing plan
- Pro-actively initiate & lead projects that respond to market challenges to ensure market share is not eroded and annual KPI’s are being met
- Analyse market share data and brand health data to identify issues and opportunities. Initiative activities and plans to respond to these
- Analyse market trends & recommend new product opportunities screening them for potential and feasibility
- Recommend appropriate research projects with the purpose of seeking solutions to marketing problems
- Lead cross-functional project teams in the development of new products managing the budget & timeline, working closely with Product, Procurement, Operations, Legal & IT
- Develop campaigns with agency partners & monitor the results of these campaigns, using them to make recommendations to the wider team on the forward direction for the brand
- Assist in development of all branded touch points - in-store, packaging, uniforms, digital etc.
- Ensuring all marketing activities, communications & creative are on brand.

**_Leadership_**
- Manage all relevant agency relationships
- Be the key contact for all retail relationships
- Be the contact point internally & externally
- Support development of direct reports to deliver their KPIs as well as their development plans

***

**_Operational_**
- Analyse sales trends & make recommendations to devise marketing strategies accordingly
- Manage and/or support any targeted national & PR activities
- Implement processes and procedures to improve all retail marketing activities
- Track ROI on initiatives to build best practice

**_Digital_**
- Liaise with the Digital Manager to develop social media calendar, content & reporting
- Liaise & brief Digital Manager on owned channel communications for marketing activities - eDM, social, app, website & blog content.

**What you need to be successful**
- Tertiary qualification in Business/Marketing
- 3-5 years in marketing/brand across QSR, Retail or FMCG
- Experience in B2C marketing
- Strong interpersonal & communication skills
- Results & solutions focused, driven by data analytics
- Demonstrated project management experience
- Strong time management & organisation skills, with attention to detail
- High work ethic

**About the company**

Our client is an International Food & Beverage Retailer with a significant Store Presence across Australia | Well known and Loved Food & Beverage Brands with huge growth potential.

**How to Apply

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