Customer Lifecycle Marketing Manager
4 weeks ago
Sydney location
Hybrid 3 days in office
This is a fabulous opportunity to work with one of the world's top business software companies, supporting the development and execution of content and campaigns that nurture, and retain customers in emerging markets.
Customer-focused and passionate about delighting customers at every touch point they have with the business, you will be valued for your deep customer empathy, and ability to relate marketing messaging to the customer problem.
Responsibilities include:
Build highly relevant messaging and experiences across the customer lifecycle, and through content that engages customers, increasing active use and retention.
Develop new initiatives through deep customer empathy and rapid experimentation
Exhibit a passion for owning the end-to-end customer experience – collaborating with key stakeholders across functions to drive business results for both the short and long term
Localise and extend messaging across multiple markets in multiple languages
Leverage cross-channel tactics and marketing automation to communicate with customers effectively and efficiently
Work closely with cross functional teams and leverage internal and external best practices to drive experimentation and deliver awesome experiences for customers
Skills & Experience required:
3-5 years leading marketing campaigns with customer/ lifecycle marketing experience
Effective communicator – a talent for distilling the product benefits that address customer pain points and crafting a relatable messaging journey that communicates those benefits to the customer
Data-driven with extensive experience using data and insights to inform campaign strategies and ensure activities are measured, evaluated, and optimised to meet business objectives
Understanding of marketing automation frameworks and platforms (Eloqua)
Experience in delivering automated campaigns preferred.
Excellent creative problem-solving skills, ability to glean insights, develop a vision and make it come to life with actionable plans
Demonstrated ability to work in a matrix environment and work collaboratively across cross-functional teams
If you have the relevant experience, please get in contact ASAP for a discussion.
Annie Sharrock
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