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Marketing Manager
3 months ago
Are you looking for a new challenge, driving growth in the Advanced Hydration category and supporting a transformation in the way we market our market-leading brands?
As the **Marketing Manager of Advanced Hydration**, you’ll work to drive category growth, expanding the headroom from pure play Sports drinks & drinkers to fully capture the opportunity in Advanced Hydration. Fulfilling more consumer needs and occasions through our current portfolio and new innovation solutions.
With market leadership in the Advanced Hydration category, we take great pride in protecting and growing our brands, by continuously sharpening our competitive advantage in our products, innovations, design, marketing and in-market execution to be continuously desired by consumers.
This role will work closely with the Global Category team, Franchise and Bottler partners to develop annual and long-range business strategies and plans for our Advanced Hydration portfolio in South Pacific, that sets up an ambitious vision to grow our weekly consumer base and drive enterprise value.
The ability to translate vision / strategy through development of annual brand business plans along with corresponding resource requirements; to build partnerships, establish trust & credibility and influence across functions; and to inspire on vision, drive the agenda and lead cross-function teams towards accomplishing goals, are all required.
**Skills**:
Leadership; Media Planning; Creative Development; Marketing Objectives; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Human Insights; Brand Positioning; Social Media Strategies; Problem Solving; Brand Architecture; Channel Management; Team Management
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
