Fmcg Insights Strategist

4 months ago

Melbourne, Australia Resources Group AU Full time

Our client is an entrepreneurial boutique Market Research and insights consultancy that helps FMCG brands drive strong consumer connections and spark brand growth. _
- Specialists in FMCG and Retail Insights partner with an amazing mixture of local and international clients from FMCG giants, leading supermarket chains and confectionary brands across every category type, to local restaurants and cultural food events _
- With an international footprint, they have offices in Melbourne and the USA and firmly believe that their work is made better by drawing upon diverse ways of thinking and cultural codes. Their team is a mixture of researchers, brand strategists, data analysts, qualitative thinkers, and quantitative consultants—united in their passion for delivering amazing work and having fun while doing so. _

**What you’ll be doing**:
***
From big strategic conceptual pieces to ad-hoc, fast-turnaround pieces, as a consultant, you’ll manage research projects from the initial brief through the final presentation and delivery of insights.

You’ll craft meaning and connection for customers at every touchpoint, working on a constant stream of customised research projects, including - Brand Strategy, New Brand Development, Innovation, Visual Identity, Packaging, Shopper Experience, and In-store Brand Experience (to name a few)

Your key responsibilities will encompass - project management, designing quantitative surveys, facilitating qualitative research, insight generation, reporting and presenting with the support and mentoring from hands-on senior leaders. No two days will be the same.

All projects are mixed-methods, allowing you to further your qualitative and quantitative methodological toolkit—focus groups, in-store observations, shop-a-longs, IDIs, survey design, segmentation, regression, behavioural science, and predictive modelling.

**About you - the essentials**:
We’re looking to speak to strategic thinkers who love to solve complex problems. It’s essential that you have prior market research agency or Clientside experience and a solid understanding of the end-to-end research cycle. We’d like you to be method-agnostic and comfortable with both qualitative and quantitative methodologies.

The people who fly within this agency are storytellers and visual communicators—able to translate complexity into simplicity and think creatively and analytically in tandem.

**Benefits & culture**:

- Founded out of the desire to balance purpose with profits - this agency is deeply committed to its employees and has cultivated a culture that supports its people, offers the ultimate flexibility (4 days for full pay) and encourages everyone to share their ideas. This is reflected in their amazing benefits -_
- _5+ weeks annual leave _
- _Unlimited unpaid leave _
- _Hybrid working arrangements _
- _Genuine work-life balance (no crazy agency hours) _
- _Transparent leadership _
- _Fun socials from birthdays to long lunches & charity days _
- _Light, bright and fun offices _
- _Modern tech _
- _1:1 mentoring and personal development plans _
- _4-day working week _
- _Promotions based on merit (not years) _
- _Progressive gender-neutral parental leave _
- _Fast-tracked career progression _

**About Resources Group**
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
- Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background._

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